Silent Company Killers – Part 2
3 hours later after I had read through tons of webpages and spoken to a dozen support teams, I found what I had thought to be a clear winner. A bit more expensive than our current solution, but it seemed like it could do everything we needed.
I spent another 2 hours, checking out the software to learn how it works so that I could easily transition our staff over to this new platform. Then I realized that there was one very crucial thing that this software needed to do for us, which it cannot. On top of that there was another feature that we need, but it’s only available if you paid for a much higher tier.
I am sure you’ve had a similar experience to this in the past. The thing is this company did provide a lot of information about their product and they have a very good product overall. How many people are having a similar experience to mine?
What are people experiencing when they first interact with your company?
So, how do you ensure that a client or prospect has a pleasant and efficient experience when working with your company? In this article am going to go over some basic and very effective things you can do.
The first thing to do is to look at your business and identify all the touch points. Those are all the parts that are in contact with clients or prospects. Examples are the sales department, customer support, your website etc.
The next thing would be to look at these touch points and make a list of things that clients or prospects would want or need to know or what they would be wanting to have happen at these points.