In the first article of this series we looked at the importance of staff training and how a lack of it could be very costly, to say the least, and ultimately silently kill your business. Before we get into the next silent killer I want to tell you a short story of something that happened to me recently.
Less than a week ago, I was looking for another CRM (Customer Relations Management) software solution. When I embarked on this journey, I was thinking it would take me about 30 min, or 1 hour at the most.
3 hours later after I had read through tons of webpages and spoken to a dozen support teams, I found what I had thought to be a clear winner. A bit more expensive than our current solution, but it seemed like it could do everything we needed.
I spent another 2 hours, checking out the software to learn how it works so that I could easily transition our staff over to this new platform. Then I realized that there was one very crucial thing that this software needed to do for us, which it cannot. On top of that there was another feature that we need, but it’s only available if you paid for a much higher tier.
I was super frustrated! My whole day had been a complete waste and I had to start searching again!