Unlock the Power of Animated Explainer Videos for Businesses

In today’s digital landscape, grabbing and holding the attention of your audience is more challenging than ever. Fortunately, there is a powerful tool that can help businesses break through the noise and captivate their target market: animated explainer videos. These visually appealing videos have quickly become a staple in the digital marketing world, allowing businesses to communicate their message, products, or services concisely and memorably. Whether you are looking to increase brand awareness, explain complex concepts, or drive conversions, animated explainer videos can unlock a world of possibilities for your business.

In this article, we’ll delve into the art of creating compelling animated explainer videos and provide practical tips on how to optimize your videos for maximum impact. So, get ready to harness the power of animated explainer videos and take your business to new heights!

The benefits of using animated explainer videos for businesses

Animated explainer videos offer a wide range of benefits for businesses of all sizes and industries. Here are some of the key advantages:

  1. Increased engagement: Animated explainer videos are inherently captivating and hold the viewer’s attention better than text or static images. By leveraging the power of visuals, storytelling, and animation, these videos can effectively communicate your message and keep the viewer engaged.
  2. Improved brand awareness: A well-crafted animated explainer video can help you build brand recognition and awareness. By incorporating your brand’s visual identity, colours, and logo, you can create a consistent brand experience across all your marketing channels.
  3. Simplified complex concepts: Animated explainer videos are particularly effective in explaining complex concepts or processes in a simple and easy-to-understand manner. By using visuals and animations, you can break down complicated information into bite-sized pieces that are easier for your audience to grasp.
  4. Increased conversions: Studies have shown that including an animated explainer video on a landing page can significantly increase conversion rates. By providing a clear and concise explanation of your product or service, you can effectively persuade your audience to take the desired action.
  5. Improved SEO: Animated explainer videos can also boost your search engine rankings. Video content is highly favoured by search engines, and by optimizing your video with relevant keywords, tags, and descriptions, you can improve your visibility in search results.

Here are also some eye-opening statistics that highlight their impact:

  1. According to a study by HubSpot, 90% of users say that videos help them make purchasing decisions.
  2. This State of Video Marketing Survey revealed that 84% of consumers have been convinced to make a purchase after watching a brand’s video.
  3. Animoto’s Social Video Trends: Consumer Insights for 2021 report found that 84% of consumers watch videos to learn more about a product or service.
  4. According to a study by Forrester Research, a one-minute video is worth 1.8 million words in terms of the information it conveys.

By incorporating animated explainer videos into your marketing strategy, you can tap into this immense potential and gain a competitive edge.

Choosing the right style and tone for your animated explainer video

The style and tone of your animated explainer video play a crucial role in how your message is perceived and received by your audience. It’s important to choose a style that aligns with your brand identity and resonates with your target market.

For explainer video ideas, it’s a good idea to watch a few explainer videos. This will also show you the different animation styles you can use for your animated explainer video. The right animation technique can enhance storytelling, engage your audience, and make your video memorable. You can see what the different styles are, with a description of each, here.

The style of your video should reflect the personality and values of your brand. For example, if your brand is fun and playful, you may opt for a colourful and light-hearted animation style. If your brand is more professional and formal, a clean and minimalist style may be more appropriate.

The tone of your animated explainer video should match the intended emotional response you want to evoke from your audience. Consider whether you want to create a sense of excitement, trust, humour, or empathy. The tone should also align with your target audience’s preferences and expectations.

Planning your animated explainer video

Before diving into the production of your animated explainer video, it’s essential to have a solid plan in place. It’s best to work with a company that provides professional explainer video services. Proper planning ensures that your video is strategically aligned with your goals and effectively communicates your message. Here are some key steps to consider during the planning phase:

  1. Define your objectives: Identify the purpose of your animated explainer video. Are you looking to increase brand awareness, drive conversions, or educate your audience? By defining your objectives, you can align your video production efforts accordingly.
  2. Identify your target audience: Understand who your target audience is, their preferences, and their pain points. This information will help you tailor your video content to resonate with your audience and achieve the desired impact.
  3. Establish a timeline and budget: Determine the timeline and budget for your animated explainer video production. This helps you manage resources, set realistic expectations, and ensure a smooth production process.
  4. Craft a compelling story: Your animated explainer video should tell a compelling story that engages your audience and delivers your message effectively. Develop a narrative that captures attention, generates interest, and leads to the desired action.
  5. Create a storyboard: A storyboard serves as a visual blueprint for your animated explainer video. It outlines the sequence of scenes, transitions, and visual elements. This step allows you to visualize the flow of your video and make necessary adjustments before moving into production.

A well-executed plan will save you time, resources, and potential rework down the line.

Your animated explainer video script

The script of your video plays a vital role in engaging your audience and effectively conveying your message. A well-crafted script captures attention, keeps viewers engaged, and guides them through the video seamlessly. Here are some key tips for writing a compelling script:

  1. Keep it concise and focused: Animated explainer videos should be short and to the point. Aim for a script that is around 150-250 words or roughly 60-90 seconds. Focus on the key message and avoid unnecessary details or jargon.
  2. Establish a clear structure: Structure your script logically and coherently. Start with a hook to grab attention, present the problem or pain point, introduce your solution, highlight the benefits, and conclude with a call to action.
  3. Use simple and conversational language: Keep your script simple and easy to understand. Use conversational language that resonates with your target audience. Avoid complex terminology or technical jargon that may confuse or alienate your viewers.
  4. Highlight the unique selling points: Communicate the unique selling points of your product or service. Highlight the key features, benefits, and value proposition that set you apart from the competition.
  5. Incorporate a strong call to action: End your script with a clear and compelling call to action. Prompt your viewers to take the desired action, whether it’s visiting your website, signing up for a trial, or making a purchase.
  6. Consider the voiceover timing: When writing your script, consider the timing and pacing of the voiceover. Ensure that the visuals align with the narration and allow enough time for viewers to absorb the information.

Designing and animating your explainer video

Once you have your script completed, it’s time to bring it to life through design and animation. The design and animation of your explainer video should align with your brand identity, captivate your audience, and enhance the overall viewing experience. A company that offers professional explainer video services will help you with these steps.

Here are some key considerations during the design and animation phase:

  1. Visual style: Choose a visual style that reflects your brand and resonates with your target audience. Consider factors such as colour palette, typography, and overall aesthetics. Create a cohesive visual experience that aligns with your brand guidelines and promotional goals.
  2. Storyboarding: Use the storyboard created during the planning phase as a guide for the visual elements and transitions. Ensure that the visuals flow smoothly and support the narrative of your script.
  3. Animation techniques: Select animation techniques that bring your video to life. Consider factors such as motion, timing, and transitions. Smooth animations enhance the overall viewing experience.
  4. Incorporate visuals that support the message: Use visuals that complement and reinforce the key points of your script. Visual metaphors, icons, and illustrations can help simplify complex concepts and make them more relatable.
  5. Add text and graphics: Incorporate text and graphics strategically to highlight key information or reinforce the message. Use typography that is legible and on-brand. Avoid cluttering the screen with excessive text or graphics.
  6. Add a soundtrack and sound effects to make the video more interesting.
  7. Maintain a consistent pace: Ensure that the pace of your video is consistent and keeps the viewer engaged. Avoid abrupt transitions or unnecessarily long durations that may cause viewers to lose interest.

Where can you use your animated explainer video?

Animated explainer videos are a great resource to improve your visibility online. Not only can they be used on websites, landing pages, social media, and in emails, but they can also be used at events and trade shows to capture potential customers’ attention and help explain your services or products offers in a visually engaging way. They can even be embedded into blog posts or other web pages, helping to drive traffic to your site and boost your SEO rankings.

Here are some examples of how you can use animated explainer videos:

1. Use your video on your website’s homepage to quickly explain what your business offers and why customers should choose you. The Recruiter has a video we (Impact Animated Videos) created for them on their home page.

2. Embed your explainer video into blog posts to offer an engaging visual element and help readers to better understand the content.

3. Use your explainer video on social media to capture potential customers’ attention and increase your reach.

Here is an article that features a video Impact Animated Videos created for Academic Party Movement.

Parity Movement on Vimeo

4. Feature your explainer video at events such as trade shows or conferences to explain your product or service quickly and effectively.

Printing and Technical on Vimeo

Printing and Technical used this video to land new clients at a trade show.

5. Include your explainer video in an email campaign to pique readers’ interests and encourage them to visit your website.

Optimizing your animated explainer video for SEO

To maximize the reach and visibility of your animated explainer video, it’s important to optimize it to improve search rankings. By following SEO best practices, you can increase the chances of your video ranking higher in search results and attracting organic traffic. Here are some key tips for optimizing your animated explainer video for SEO:

  1. Conduct keyword research: Identify relevant keywords and phrases that are commonly used by your target audience. Incorporate these keywords naturally into your video title, description, and tags.
  2. Write a keyword-rich video description: Craft an interesting and informative video description that includes relevant keywords. Provide a clear overview of the video content and include links to relevant web pages.
  3. Use closed captions and subtitles: Adding closed captions and subtitles to your video not only improves accessibility but also provides search engines with additional text to index. Transcribe the audio and embed the text into your video.
  4. Optimize video file name and format: Use descriptive file names for your video that include relevant keywords, and choose a video format that is widely supported and compatible with different devices and platforms.
  5. Embed your video on relevant web pages: Embed your animated explainer video on relevant web pages, such as your website’s homepage or product pages. This increases the chances of your video being discovered and shared.
  6. Promote your video on social media: Craft a message that will draw attention to your video, and include the link to the video in the post. You should use relevant keywords in the post, such as ‘animated explainer video’, ‘US language’, or the name of your brand. It’s also important to include hashtags that are suitable for the video.


Animated explainer videos are a powerful tool for increasing website traffic and conversions while delivering a clear message to your target audience. They can educate, inform, and entertain viewers and create a more engaging experience on your website. With their ability to simplify complex topics and make them more understandable, they are an invaluable asset for any website. Investing in a quality animated explainer video can be a great way to increase your website’s visibility and SEO ranking.

Impact Animated Videos specializes in animated explainer videos. Our full explainer video services include scriptwriting, storyboard creation (with custom, hand-drawn art), animation, plus voiceover, music, and sound effects. We’d love to help you with your animated explainer video. Visit us to know more.

Comment below if you have any questions. If you would like to discuss your project with us you can book an obligation free consultation call HERE

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