From Complex to Clear: 12 Best Explainer Videos That Simplify

Sometimes all we need is a little clarity in this world filled with complex concepts and ideas. That’s where explainer videos come in handy. These powerful videos can break down even the most intricate subjects into bite-sized, easy-to-understand pieces. In this article, we have curated a list of 12 best explainer videos that simplify even the most baffling topics.

From scientific theories to technological advancements, from complex business strategies to creative processes, explainer videos have become an essential part of our digital lives. Their importance has only grown along with the rise of online learning and remote work. But with so many options out there, how do you know which ones are worth watching? Well, look no further. Get ready for a journey from complex to clear as we show you 12 of the best explainer videos that simplify.

The Power of Explainer Videos

Explainer videos have revolutionized the way we consume information. They have the unique ability to distil complex topics into concise and engaging narratives that are easy to understand. Explainer videos capture the attention of viewers and make learning a fun experience by combining visuals, animations, and storytelling. A professional explainer video company will take time to understand your target audience, so they can create a video that will resonate with them. The best explainer videos break down complex ideas into relatable and easy-to-follow terms to make information accessible to a wide range of audiences, or to your specific target audience (depending on your goals).

Explainer videos also have the advantage of being highly shareable. With information overload all around us nowadays, the best explainer videos cut through the noise and capture the viewer’s attention. They are easily digestible and can be shared across various platforms, such as social media, websites, and emails. This makes them an effective tool to communicate your message concisely and engagingly. Informational explainer videos can demonstrate a product, explain a process, highlight benefits, or educate your audience.

What Are Explainer Videos?

Explainer videos are short animated or live-action videos that explain a concept, product, or process. It makes use of a combination of visuals, narration, and on-screen text to convey information effectively. The best explainer videos simplify complex topics and make them more accessible to a wide range of audiences. They are often used by businesses, educational institutions, and non-profit organizations to communicate their message briefly and entertainingly.

There are various types of explainer videos, including whiteboard videos, motion graphics, and character animations. Each type has its unique style and can be tailored to suit the specific requirements of the content being explained. Choosing an animation style depends on factors such as the target audience, the tone of the message, and the desired outcome.

A note worth mentioning here: some companies use explainer video templates, which contain pre-illustrated and pre-animated characters and elements. These explainer video templates can only be customized to an extent, thus the videos are somewhat cookie-cutter, so it’s best to find an explainer video company that creates custom characters, illustrations, and animation.

Why Simplifying Complexity is Important for Effective Communication

Effective communication is crucial. However, communicating complex ideas and messages can be a daunting task. That’s where the art of simplifying complexity comes into play. When you simplify complex concepts, you make them accessible to more people and remove barriers to understanding. This ensures that your message resonates with your audience.

Simplifying complexity also helps to eliminate confusion and misunderstandings. When your message is crystal clear, there is less room for misinterpretation. This leads to better communication and a stronger relationship with your target audience. You establish yourself as an authority in your field when you simplify complexity, because you show your expertise and build trust with your audience. This way, you can effectively communicate your message, engage your audience, and leave a lasting impact.

How the Best Explainer Videos Simplify Complex Topics

The best explainer videos simplify complex topics and make them more accessible to a wide range of audiences. They achieve this by breaking down information into bite-sized, easy-to-understand pieces. Here are some ways explainer videos simplify complex topics:

1. Visual Storytelling: The best explainer videos combine visuals, animation, and storytelling to convey information in an engaging way. By presenting information in a story format, explainer videos capture the viewer’s attention and make learning fun.

2. Clear and Concise Narration: The best explainer videos use clear and concise narration to explain complex topics. They carefully craft the narration to convey information as simply as possible. This means avoiding overwhelming the viewer with technical jargon.

3. Visual Representation: A good explainer video can effectively communicate abstract concepts. By providing visuals, explainer videos help viewers visualize and understand complex topics more easily.

4. Step-by-Step Breakdown: The best explainer videos break down complex topics into step-by-step processes. This makes it easier for viewers to follow along and understand the information being presented.

5. Relatable Examples: The best explainer videos often use relatable examples and analogies. It’s easier for viewers to grasp and retain information when they can relate to what the video is communicating.

The Science Behind Explainer Videos and Cognitive Load

Explainer videos are effective because they simplify complexity, but also because they leverage the principles of cognitive load theory. Cognitive load refers to the amount of mental effort required to process information. By reducing cognitive load, explainer videos make it easier for the viewer to understand and retain information. There are three types of cognitive load: intrinsic, extraneous, and germane. Intrinsic load refers to the inherent complexity of the information being presented. Extraneous load refers to the unnecessary cognitive load imposed by the way information is presented. Germane load refers to the cognitive load that is necessary for meaningful learning.

The best explainer videos reduce the extraneous load by presenting information in an engaging and easily digestible format. Using animations, graphics, and concise narration minimises distractions and helps the viewer focus on the core message. Furthermore, explainer videos can enhance germane load by incorporating storytelling and relatable examples. They connect the information being presented to real-life situations. They help the viewer make meaningful connections and deepen their understanding. Understanding the science behind explainer videos and cognitive load can help you create videos that are optimized for learning and information retention. By applying these principles, you can ensure that your message is not only simplified but also effectively absorbed by your audience.

Examples of 12 Best Explainer Videos That Simplify

Now, let’s get into 12 of the best explainer videos out there.

1. Snappy Kraken

Snappy Kraken’s explainer video on marketing automation and strategy quickly conveys complex concepts in a fun and relatable way. The video hits on pain points any entrepreneur would resonate with. It is one of the best explainer videos in that it features clear audio, visuals, and sound effects that help to keep the viewer’s attention and make the content easier to understand. It engages viewers and gives them a clear visualization of how Snappy Kraken’s proven marketing system can help simplify their workload and make more meaningful connections.

2. Chipotle

Chipotle has had enormous success with its innovative marketing campaigns, one of which included this fantastic explainer video. This marketing campaign has been so successful that they created a similar video eight years later. These videos are unusual because they use claymation, creating something familiar yet unique. The soundtracks are provided by the legendary Willie Nelson, covering Coldplay’s ‘The Scientist’ and Kacey Musgraves, covering Coldplay’s ‘Fix You’. The overall effect for both is an inspiring mini-movie that simplifies the concept of ethical farming.

3. Med Mart

Med Mart’s explainer video straightforwardly demonstrates the importance of medical supplies and services to healthcare professionals. The video is set in a hospital, where the medical staff discuss their needs and how Med Mart can help them get what they need efficiently and cost-effectively. A professional voice over artist narrates, and the animation is of high quality. There are also a few humorous moments to keep viewers engaged. It is easy to understand and effectively conveys the message in a short amount of time. This makes it an excellent example of how explainer videos can educate and inform viewers. It is the perfect video for healthcare professionals who need to learn more about the importance of medical supplies and services.

Med Mart’s explainer video is a great example of how an explainer video can be used to quickly and effectively communicate a message. It is worth watching for anyone interested in learning more about the importance of medical supplies and healthcare services.

4. ConnectPay

A good explainer video services company can communicate the features and benefits of a product or service simply and effectively. One of the best examples is ConnectPay’s explainer video. Through the use of animation, the video demonstrates how their payment processing services help businesses succeed. This shows users how simple the steps are in using the service. The video features a friendly, conversational tone, making it easy to understand and enjoyable to watch. It also highlights the benefits of choosing ConnectPay, such as low fees, fast processing, and secure transactions. This explainer video is an entertaining and informative way to learn about the company and its services.

5. Wine Country Gift Baskets

Next on the list is Wine Country Gift Baskets. This explainer video focuses on the joy of gifting through a touching and engaging script. The video brings to life several stories of gift-givers who send unique and thoughtful gift baskets from Wine Country Gift Baskets. It communicates that one does not need a special reason or occasion for gifting. Vibrant visuals and an upbeat soundtrack create an enjoyable viewing experience.

Inspired by this video? Work with an explainer video company that includes the 2D character animation in their explainer video services to get a similar video.

6. CyberRes

Created by our team here at Impact Animated Videos, the CyberRes explainer video is a great presentation of how a quality explainer video can showcase an app or product. The success of this animated explainer video is evidenced by close to 1 million views on YouTube. It is entertaining, as it features a humorous narrative and creative animation to keep viewers engaged. It makes use of a familiar and well-loved children’s story, The Three Little Pigs. The pigs represent organizations and show how they manage data protection, while the wolves represent data hackers who come to steal their information. This storytelling video clearly illustrates why CyberRes’s end-to-end data-centric protection system beats other solutions. Even though this animated explainer video mentions complex data security concepts, it simplifies these, which makes the video effective. The story shows potential customers how CyberRes works better than basic data privacy and protection solutions. It also uses a catchy soundtrack and humorous touches to make it stand out from other explainer videos.

7. Legalese

Legalese’s explainer video lets viewers know they can trust the company and turn to them when they need advice on legal issues. The video gives a clear presentation of all the steps one can take to get affordable legal advice. It provides a great visual aid to take viewers through choosing packages, barristers, consultation schedules, and legal queries to get legal advice. This explainer video is suitable for anyone who needs a lawyer’s advice on demand without the complexities.

8. Purina

Purina’s explainer video is a great application of visually explaining numerous concepts cohesively. It focuses on the importance of a balanced diet for our pets. It also clearly explains the concept of nutritionally complete pet food. Additionally, it shows how Purina products meet the nutritional requirements of different breeds of cats and dogs. The video also highlights the benefits of Purina’s range of wet and dry food. It shows how Purina helps to provide complete nutrition for our pets. It draws attention to the fact that Purina’s range of recipes is tailored to meet the needs of different life stages, helping to ensure our pet stays healthy throughout its lifetime. Not only this, but the video also outlines that Purina products are made with natural ingredients, and are free from artificial colours and flavours.

On top of that, the video also demonstrates the importance of pet healthcare. It highlights the Purina Pro Plan, which provides tailored nutrition to our pets. All of these factors make Purina’s explainer video one of the best explainer videos out there, and a great example of how to use visuals to explain numerous concepts in a captivating and understandable way.

9. AT&T “Connected”

AT&T’s explainer video is an animated short that explains the company’s high-speed internet services. It explains clearly how their newly extended advanced digital network helps customers have more reliability and speed options. Concise and to the point, it also explains how customers can access their wireless gateway and international Wi-Fi hotspot network services at no extra charge. Featuring an entertaining and well-transitioned storyline, the message of connection is explained in a way that is easy to understand. The animation colours are calming and effective, and the characters are charming and relatable.

10. Bloomberg

Explainer videos are a powerful tool for helping people learn about complex topics. Bloomberg, one of the world’s leading financial media companies, has a wide range of explainer videos that simplify concepts to help investors and traders make informed decisions. The “What is an ETF?” explainer video is considered among the company’s best explainer video.

The video is an excellent resource for those who want to easily understand the fundamentals of exchange-traded funds (ETFs). It also explains the benefits and drawbacks of investing in ETFs, as well as the different types of ETFs available. It provides an insightful overview of how ETFs work and why investors should consider including them in their portfolios. This explainer video is a must-watch for anyone looking to gain a better understanding of the ETF market.

11. SalesMath

SalesMath helps businesses make better decisions about their sales process. It can be difficult for potential customers to understand how the platform works and the value it can bring to their business. Fortunately, one of their best explainer videos simplifies SalesMath to make it easy to understand what the platform offers and the value that it can bring to businesses.

12. Freighty

Freighty’s explainer video successfully breaks down how its freighting insurance app benefits e-commerce businesses. Informative and entertaining, it provides viewers with a comprehensive overview of e-commerce setbacks to goals and how to deal with them. Its visual effects and animation are designed to capture the attention of viewers and make the subject matter more digestible. The video is well-paced and uses a variety of visuals to keep the viewer engaged throughout.


Overall, these 12 best explainer videos are sure to give you ideas of how you can simplify complex ideas for your target customers. No matter your goal or industry, explainer videos can help get your message across. To get the most out of your explainer video, partner with a professional video production company that specializes in high-quality explainer video services.

For high-quality explainer video services that take your concepts from complex to clear, check us out at Impact Animated Videos. We help businesses, entrepreneurs and agencies to create explainer videos that help them connect with their clients and audiences. Our service and prices include video script development, custom art and animation, music, voice over, sound effects and unlimited revisions during each stage of the production process. We look forward to chatting with you!

Comment below if you have any questions. If you would like to discuss your project with us you can book an obligation free consultation call HERE

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