How to Choose the Perfect Explainer Video Agency for Your Business

Explainer videos are a useful tool for big and small businesses to communicate their message, attract customers, and increase conversions. Instead of trying to make a cheap explainer video yourself, it’s better to hire a professional video production company. They make videos all day, every day, and know how to engage your target audience. With so many options available, how do you find the perfect explainer video agency?

In this article, we’ll go over the importance of explainer videos for business, what an explainer video agency is and the benefits of working with one. We’ll also cover key factors to consider when choosing a video production company, which include:

  • Portfolio and examples of previous work
  • Testimonials and reviews
  • Pricing and Budget Considerations
  • Communication and Collaboration Process
  • Additional Services and Expertise

Understanding more about explainer videos, why they work, and why it’s important to have one professionally made, will help you make the best decisions for your own explainer videos. So let’s dive in!

The Importance of Explainer Videos for Businesses

Explainer videos are a powerful marketing tool that give customers a quick overview of your product or service. They use visuals, animation, and storytelling to capture your audience’s attention and raise awareness of what you offer. You can make an educational video and use your video to answer questions. Explainer videos are effective: Studies have shown that videos can increase conversion rates by up to 80%.

You can use a good video for commercial purposes, like marketing a product, or for inspiring your employees by sharing your company values, for instance.

Thumbnails of videos created by Impact Animated Videos

Explainer videos help you effectively communicate your message and can have a significant impact on your SEO (search engine optimization). Including videos on your website can improve your search engine rankings and increase organic traffic. Explainer videos are also highly shareable, which increases your chances of reaching a wider audience. These benefits make video one of the most popular solutions for businesses.

What is an Explainer Video Agency?

An explainer video agency is a professional company that specializes in creating high-quality explainer videos for businesses. They have a team of skilled scriptwriters, illustrators, designers, animators, and voice over artists. These professionals understand the importance of storytelling and use their expertise to create effective videos.

You can also partner with an agency to create full campaigns for you, or videos as part of your marketing campaigns.

Benefits of Hiring an Explainer Video Agency

Hiring an explainer video agency has many benefits because they have the experience and skills to create videos that get results. They have access to professional resources and animation software, resulting in high-quality videos that reflect positively on your brand. This means that working with an agency saves you time and resources.

Here are some key benefits of working with an explainer video company:

1. Access to Expertise and Experience

One of the major benefits of hiring an explainer video agency is that they have the knowledge and experience to communicate your brand message effectively. They understand storytelling, animation, and design, and can create visually appealing videos that resonate with your target audience. They can also advise on the best type of script and video for your goals based on your target audience.

2. Customized and Professional Approach

Explainer video agencies use their creativity and take a customized and professional approach to each project. They work closely with you to understand your goals, target audience, and brand identity. This ensures that the final video is unique and memorable and effectively communicates your message. A good agency will create custom explainer videos that adapt to each stage of the customer journey, making it easier for your customers to understand your business and products.

A good explainer video agency creates custom explainer videos that adapt to each stage of the customer journey, making it easier for your customers to understand your business and products.

3. Time and Cost Efficiency

Creating an explainer video in-house can be time-consuming and expensive. Whether you need footage, live action, or animation, you’ll require specialised tools and skills. Hiring animators and scriptwriters and purchasing equipment and software adds up quickly. A partnership with an explainer video agency saves you time and resources because they already have the expertise and resources to create high-quality videos efficiently.

4. Increased Professionalism and Brand Credibility

By hiring an explainer video agency, you are investing in the professionalism and credibility of your brand. High-quality explainer videos establish your brand as an authority in your industry, building trust and confidence with your target audience. Well-crafted videos make your brand appear reliable and trustworthy to potential customers.

5. Improved SEO and Online Visibility

A professional video production company knows that online visibility is crucial for businesses and that explainer videos can significantly boost your SEO efforts to increase awareness of your brand or product. You can increase your online visibility by optimizing your videos with relevant keywords and sharing them on various social media platforms. This increases your chances of reaching a wider audience. An explainer video can boost your search engine rankings and attract more organic traffic to your website.

Factors to Consider When Choosing an Explainer Video Agency

Now that you understand the benefits of hiring an explainer video agency, let’s look at key factors to consider when choosing the perfect agency for your business.

1. Portfolio and Examples of Previous Work

When evaluating potential explainer video agencies, the first step is to review their portfolio to get a sense of their style, quality, and range of expertise. Look for videos that align with your vision and brand identity. Assess whether they effectively communicate the message. Pay attention to the animation, storytelling, and overall production value. A strong portfolio demonstrates the agency’s capabilities to deliver exceptional results for your business.

Thumbnails of videos created by Impact Animated Videos

2. Testimonials and Reviews

Testimonials and reviews provide valuable insights into the agency’s reputation and client satisfaction. Look for testimonials on the agency’s website and online. Ask for references from previous clients and reach out to these clients and ask about their experience working with the agency. Did the agency deliver on its promises? Were they responsive and professional? Did they meet deadlines and budget expectations? Positive testimonials and reviews indicate the agency is reliable, trustworthy, and capable of delivering high-quality work.

3. Pricing and Budget Considerations

Pricing is an important factor to consider when choosing an explainer video agency. While budget is undoubtedly a consideration, focus on the value you will receive for your investment. Cheaper options may compromise on quality, resulting in a video that fails to engage your audience. On the other hand, not all agencies with steep charges will deliver superior results. Look for agencies that offer transparent pricing and provide a breakdown of the services included. Consider your budget constraints and evaluate whether the agency’s pricing aligns with the value they can deliver.

4. Communication and Collaboration Process

Effective communication is essential for a successful partnership with an explainer video agency. The agency should be responsive, attentive, and open to your ideas and feedback. During the initial consultation, make sure you are comfortable with their communication style. Determine how well they understand your goals and requirements. A good agency will involve you in the creative process, ask for your input, and ensure that the final product meets your expectations. Clear and open communication is crucial for your vision to translate into a compelling explainer video.

Remember: Communication is key. Make sure that the agency staff are willing to listen to your ideas and feedback. Get a clear picture of their customer service beforehand. It’s useful to read reviews and check customer testimonials to get an understanding of their commitment to quality.

5. Additional Services and Expertise

Does the agency offer additional services? For example, do they provide scriptwriting, voice over artists, or help with video distribution? An all-in-one agency will give you access to a wider range of services, which saves you time and effort.

Making the Final Decision

Consider all the factors listed above when choosing the perfect explainer video agency. Evaluate each agency based on its portfolio, testimonials, pricing, communication style, additional services, and success stories. Consider your specific goals, budget, and timeline, and choose an agency that’s the best fit for what you need. An agency that understands your brand, target audience, and business goals will create a compelling explainer video to grow your business.


Explainer videos are an integral part of effective marketing strategies for businesses. To find a good partnership, take the time to research and choose a professional explainer video agency wisely. Trust an agency with a track record of creating high-quality videos. Their videos must be able to engage your target audience, communicate your brand message, and drive conversions. Carefully evaluate these factors to ensure that your explainer video delivers exceptional results. Watch as your business soars to new heights with the perfect explainer video agency by your side.

Comment below if you have any questions. If you would like to discuss your project with us you can book an obligation free consultation call HERE

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