How to Use Explainer Video Marketing to Boost Your Brand’s Visibility and Drive Conversion
Explainer video marketing can boost your brand’s visibility and drive conversion. It is an essential tool for businesses looking to connect with their audience. By using videos, you can build a strong online presence on your website and social media. These videos are persuasive in turning viewers into buyers, as many prospects prefer watching a video over reading a long list of product features.
Explainer video marketing can help boost website traffic. They help to drive sales. It’s a fantastic way to showcase your product or service and spread awareness of your brand. With the rise of social media, it’s never been easier to get your explainer videos seen by the right people. There is a large percentage of consumers tuning in to video content now. It is even expected to make up more than 80% of all internet traffic as the years pass. It is no wonder that entrepreneurs are turning to video as a way to stand out from the crowd and reach their target audience.
In this article, we’ll explore the benefits of using explainer video marketing and how you can make the most of this powerful tool. We’ll even show you great examples to inspire you to plan your own videos. Whether you’re just getting started with video marketing or looking to improve your existing strategy, you’ll find the information you need to take your marketing to the next level.
How can explainer video marketing improve your business performance?
Explainer videos are short, engaging videos that are used to explain complex topics simply. These videos are an increasingly popular way of marketing products and services. They provide a cost-efficient way of getting key messages across to potential customers.
Explainer video marketing can be used in a variety of ways to help promote a business and its products or services. Its power lies in its creativity in explaining the benefits and features of a product or service. Explainer videos can be used on websites, social media, and other digital marketing channels. They easily attract attention and engage potential customers.
Explainer video services are an effective way to increase brand awareness and generate leads. They help to create an emotional connection with customers. As well as this, they can help to boost conversion rates. Viewers are more likely to take action after watching an explainer video.
An animated explainer video is relatively quick and easy to produce, which makes them an ideal solution for businesses on a budget. This gives them a way to get their message and value proposition across without breaking the bank.
How can explainer video marketing boost your brand visibility and drive conversion?
Entrepreneurs can do well using explainer video marketing as a strategy to boost brand visibility and drive conversion. Short animated explainer videos explain how products and services work in a way that entertains and engages. They are perfect for introducing a product to the market. Explainer videos are usually between 30 seconds and 2 minutes long. They are often animated to make them fun to watch.
Thanks to how our brains are wired, explainer videos are a powerful marketing tool. We process visuals quicker than text or audio recordings and find visuals more memorable. Thus, videos capture viewers’ attention and help them understand complex information and technical terms. This is why explainer videos are such an effective way to communicate complex products or ideas to a wide range of people. Through visual storytelling techniques, explainer video services can help to bring your brand to life. They make your brand more relatable and humanized in the eyes of your viewers.
There are three key components of successful story production in a video:
- character development
- plot
- the ability to evoke emotion
Define the characters in your story. What role do they play in the story you’re trying to convey? The plot should have a narrative arc with a hook right at the beginning, rising action, and resolution. Lastly, stories resonate with audiences because they evoke emotions. Focus on one emotion you want to incite. Maintain that emotion throughout your video. Convey feelings through colours, composition, recordings, and music production. Remember to use these elements in creating delightful animated explainer videos.
Explainer videos are an effective way to market your business and drive customers to take action. To make your business stand out from the crowd, use product demos, case studies, and promotional videos. They are an excellent way to engage viewers and encourage them to make a purchase or set up a consultation.
What are the benefits of explainer video marketing for improving business performance?
Explainer video marketing has become an increasingly popular strategy for entrepreneurs. Using explainer videos in your marketing strategy can provide a variety of benefits. Some of these are:
- They help increase brand recognition. They provide a visual representation of your brand. Make sure to include branding elements such as your logo and brand colours in the video.
- They help improve customer retention. The power of visuals and conversational narration in explainer videos is more persuasive than long text.
- They help improve search engine rankings. When you add an explainer video on your website, visitors tend to stay longer. Google rewards this.
- They help increase website traffic and conversions. Search engines are becoming more sophisticated. They reward websites with engaging content, such as videos.
- They are more engaging than traditional marketing methods. Video marketing is a branch of content marketing. It is based on getting people to come to you. In contrast, traditional marketing focuses on actively promoting to people. Video marketing is more engaging because it attracts people without explicit promotion.
- They leave a more lasting impression on viewers. Audiences get hooked by stories they see on videos. So, make your stories come alive with humour, novelty, inspiring people, charm, quirkiness, and anything else that people can associate with your brand.
- They are more cost-effective than traditional marketing methods. The production and marketing costs are minimal compared to that of television or radio advertisements.
- Studies have shown that explainer videos can lead to an increase in sales and leads compared to other forms of marketing. People watch many videos to learn more about what the brand offers, decide whether to buy, and then share the videos with others.
- They can help improve customer service. Explainer videos can help reduce the time and cost of customer service. They provide an informative and entertaining resource for customers. Videos make it quick for customers to find answers to their questions.
- They can help increase ROI through improved organic reach via social media, email, etc. They help people understand your value proposition, and when they get to see how valuable your product is through an animated explainer video, this can raise your ROI.
- The visuals and sound effects in the videos represent the message well across multiple languages and cultures. When your explainer video touches people’s hearts and evokes good feelings, it can go viral despite language and cultural barriers.
The above benefits can greatly boost visibility and drive conversion for your brand. They can be achieved through a combination of high-quality visuals, a suitable soundtrack and sound effects, a conversational script, and skilled production. Get a good spokesperson who can narrate your message while relating well with the audience. With all these benefits, explainer video marketing can help you reach your marketing goals and improve your bottom line.
Top explainer video marketing tips
It’s important to keep the content of your explainer video short and to the point—two minutes or fewer is ideal. The focus should be on the benefits of your product or service rather than its features. Aim to capture attention within the first few seconds of your video. Short-form videos have the potential to reach a vast audience, as they are more likely to go viral. Therefore, almost 50% of video marketers rely on this video form.
You can also use long-form videos. This video form comes in second place among the favourites of video marketers. Keep their duration between three to six minutes.
Use simple language that anyone can understand, avoiding jargon where possible. Keep the visuals simple. Too much detail can be distracting. Always make sure your video has great sound effects. A combination of visuals and a good soundtrack creates an immersive experience.
At the end of the video, always include a call to action. This would encourage viewers to do something after watching, like following you on social media, subscribing to your channel or “clicking here” to go to your website. Just make sure you only choose one of these. Do not bombard them with multiple instructions or demands. Helping viewers take action can convert them into customers.
Add videos to landing pages to attract more website visitors. It’s important to make sure the explainer video is optimised for mobile devices too. Don’t forget to include an effective thumbnail image that will draw viewers in. Once the video is complete, share it across all your social media channels to maximise its reach.
To generate more leads, include explainer videos in your blog posts and email marketing campaigns. Animated explainer videos work well with infographics and images. If you do not want to put the video in the email, give your subscribers a link to your video instead.
As technology rapidly advances, it is not surprising that video consumption is also changing. New research shows that in 2023, the majority of video consumption will take place on mobile devices. This means that video content must be designed for mobile viewing to reach the widest audience. Consumers are looking for meaningful video content, so explainer videos are becoming increasingly popular.
Explainer videos are an effective way to communicate your message in a short amount of time. It’s important to make sure it contains all the necessary information within that period. It is also important to be aware of how your explainer video will appear in search engine results. To help ensure that your video appears as prominently as possible, use keywords in the title and description of your video.
Additionally, embed the video on your website and use keyword-rich anchor text to link to it. Finally, when you share your video on social media, include a link back to your website. By following these tips, your explainer video will not only be found in search engine results, but will also reach a wider audience.
5 explainer video production examples for marketers
1. Upsend
We love this whiteboard explainer video for Upsend! The smooth animation is perfectly matched to the narrator’s words and the video moves at an engaging pace. The limited colour palette adds to the power of the video and balances the scenes that contain quite a lot of elements throughout, and the video explains what Upsend does in a quick, interesting way.
2. Eversafe for Travelling
Video created by Impact Animated Video
This explainer video marketing campaign successfully captures the target audience’s attention and has been made in square format to be compatible with all devices (desktops, laptops, tablets, and mobile phones). The story plot drives home the point of giving its target consumers peace of mind while going on trips, and with the logo’s constant appearance, this animated explainer video helps Eversafe with branding.
3. The Recruiter
Video created by Impact Animated Video
This explainer video is a fun example of a whiteboard animation video. It is also made by us here on Impact Animated Video. Scenes unfold as they are drawn on the screen throughout, which captures and holds the audience’s interest.
The video effectively demonstrates the value of the company’s offerings. The video highlights the key benefits of getting the company’s services and offers its target audience the convenience of completing their team without all the hard work. To drive conversion, it also encourages customers to avail of the company’s services with a clear call-to-action.
This explainer video for Inventory Ahead is a great example of how screencast recordings can promote and explain a product. It’s a simple video, but it offers value to existing users and encourages potential buyers to invest in the product by seeing what it can do. A screencast production is perfect for illustrating how to use this online platform. It gives viewers a first-person perspective of how it works. In that way, they can quickly understand how to use the website and tools. This screencast video production gives viewers a quick overview of the product and helps them understand how it can benefit them.
5. Susan AI
Video created by Impact Animated Video
This explainer video is targeted at recruiters who want to save valuable time. It aims to help them find the right candidates in a highly competitive job market and features the brand’s benefits to consumers. This entices them to get Susan AI’s easy-to-learn, personalized, and automated recruiting software. This explainer video marketing campaign ends with a catchy tagline too, making it effective in reaching its target audience and driving conversion.
Conclusion
In conclusion, explainer video marketing is an effective way to explain your product or service to potential customers. It allows you to stand out from the competition by creating unique and engaging videos that are tailored to your target audience. Explainer videos can help to boost your SEO rankings. They are often shared and viewed more often than other types of content.
They are an important part of any digital marketing strategy because they are versatile. They can be used in various digital marketing campaigns, such as email, social media, and more. With the right approach, explainer video marketing can help you grow your business and reach a wider audience.
Explainer video marketing boosts visibility and drives conversion for your business. Thus, they can provide an excellent return on investment. Ready to take your marketing to the next level? Let us help you create explainer videos that will be seen by the right people! We’ll help your business connect with its audience and drive conversions with our video content. Stand out from the crowd with the outstanding explainer video services of Impact Animated Videos.
