Creating Whiteboard Explainer Videos for Different Types of Audiences

Whiteboard explainer videos have taken the digital marketing world by storm and become a go-to strategy for businesses seeking creative ways to engage their audience, clarify intricate concepts, and boost their online presence. Using captivating animations and narratives, whiteboard explainer videos not only attract potential customers’ attention but also enhance their understanding and retention of information. In this post, we’ll explore what these videos are and the immense value they offer to both businesses and viewers alike.

What is whiteboard animation?

Whiteboard animation is one of the video styles that are used in explainer videos. In this style, illustrations are drawn on a whiteboard backdrop. It is often accompanied by narration and music to help explain a product or service. Traditional whiteboard explainers use techniques such as time-lapse or stop motion. This achieves an engaging visual effect as the story unfolds within the drawing. As technology has evolved, the process of creating these videos has become significantly easier. Gone is the era of traditional hand-drawing of every frame. Today, the same quality videos can be created digitally and still capture that traditional whiteboard animation feel. Creating these digital videos has also made it less expensive to produce whiteboard videos.

Whiteboard animation is simple yet engaging. It only uses a whiteboard and a marker as its primary means of expression. Thus, it is more focused and devoid of extras that are included in other video styles, like moving animations of characters or icons. A whiteboard explainer video can be made with very few words or none at all, but the simplicity and unfolding scenes are effective and engage an audience.

Scene from Duracrete whiteboard explainer video by Impact Animated Videos

Who are whiteboard animations for?

Whiteboard explainer videos are great for engaging audiences visually, while at the same time creating an emotional connection with different sorts of customers through highly customisable hand-drawn illustrations and characters.

Salespeople and marketers

Whiteboard explainers are a must-have tool for salespeople, marketers, and businesses, who can use these videos to communicate their message and reach a wider audience. Salespeople can use them to do some of the enlightening work in winning new customers. Marketers can use these videos to create a memorable brand experience to help increase recognition and loyalty. Entrepreneurs can use them to increase sales and conversions as well as generate leads.

ATI whiteboard explainer video by Impact Animated Videos

Educators and students

Whiteboard explainer videos are an excellent resource for teaching complex topics to students. They can be used both inside the classroom and as a learning tool at home. They provide an entertaining way of introducing new topics or reviewing what has already been covered. They are also a great supplement to written material, allowing students to gain a better understanding of the subject matter.

Whiteboard videos are useful in a variety of educational settings, from universities to primary schools. They can be used to explain complex concepts, provide clear instruction, or simply provide an entertaining way to learn. Moreover, templates can be used to standardise learning materials for uniformity.

Whiteboard explainer videos are a great way for educators to engage students creatively. The animations in these videos simplify complex topics and offer a unique way of learning that can help students remember and understand the content more easily. With this resource, students can gain a better understanding of the subject matter. Moreover, whiteboard explainers can help educators reach a wider audience, as they can be shared online. This enables educators to engage more learners and create a more immersive learning experience.

Charities and nonprofits

Even with limited resources, charities and nonprofits can afford to produce creative whiteboard explainer videos. These animations are affordable and adaptable to one’s budget. Charities and nonprofits can use these videos to get their message across to a wider audience within a short period. Plus, they can be used for different purposes, for instance, to explain the work of a charity, promote a fundraising campaign, or educate potential donors.

Whiteboard explainer videos can also be used to tell stories that can create an emotional connection with viewers. This emotional response can encourage audiences to donate. By using compelling animations and a powerful narrative, charities and nonprofits can communicate their message in a way that resonates with their audience.

HR and internal communications teams

Whiteboard videos can reinforce messages with clarity and precision. They are widely used by HR and internal communications teams to ensure that employees understand and comply with processes, policies, and procedures. This is because of their ability to provide a powerful visual representation of concepts. These videos can also onboard recruits and increase employee engagement.

Important elements to include in a whiteboard explainer video

Creating a successful whiteboard explainer video requires careful attention to various elements. Firstly, you need to define your objective. What is the purpose of the video? Are you trying to explain a product or service, demonstrate a concept, or drive home a key message? By clearly defining your objective, you can tailor your video to effectively achieve your goals.

Next, it is crucial to have a clear and concise script. A compelling script forms the backbone of your video and guides the entire production process. The script should outline the key message you want to convey. Structure it in a way that captures and holds the viewer’s attention. A well-crafted script ensures that your video flows smoothly and effectively communicates your message. You can include a problem-solution framework, storytelling elements, or a call to action to make your script more persuasive.

Once you have your script, it’s time to create the visuals. Hand-drawn illustrations are a key component of whiteboard explainer videos. These animations should be visually appealing, relevant to your message, and capable of capturing the viewer’s attention. The transitions should be smooth and well-timed to enhance the overall flow and engagement of the video.

Additionally, a professional voice-over artist can bring your script to life and add an extra layer of professionalism to your video. The voice-over should be clear and match the tone and style of your brand. A well-executed voice-over can effectively convey your message and evoke emotions in the viewer. This further enhances the overall effectiveness and impact of your whiteboard explainer video.

Divenow whiteboard explainer video by Impact Animated Videos

Choosing the right voice over for your whiteboard explainer video

Speaking of voice-over as a vital component of a whiteboard explainer video, consider factors such as tone, style, and suitability to your brand when choosing a voice-over artist.

Firstly, the tone of the voice-over should match the message and mood of your video. If you’re aiming for a serious and professional tone, a deep and authoritative voice may be more suitable. On the other hand, if your video is light-hearted and humorous, a more energetic and playful voice may be appropriate.

Secondly, the style of the voice-over should align with your brand’s identity. If your brand is known for its friendly and approachable image, a warm and conversational voiceover may be the best fit. Conversely, if your brand is more formal and corporate, a polished and professional voice-over may be more suitable.

Lastly, it’s important to ensure that the voice-over artist has the necessary skills, experience, and professionalism. He or she must have the ability to add emotion, clarity, and impact to your script and use professional recording equipment to get a clean, high-quality recording. This makes your message more persuasive and engaging.

Animation techniques for whiteboard explainer videos

Effective animation techniques make your whiteboard animation visually appealing and engaging. The most popular technique is the “draw-on” effect, where the illustrations are gradually revealed as if they are being drawn in real-time. This technique adds an element of suspense and keeps the viewer engaged throughout the video. Whiteboard videos often use visual metaphors or analogies. By using these, you can simplify complex concepts to make them easier to understand. For example, if you’re explaining a software product, you can use visual metaphors such as gears or puzzle pieces to represent different components or functionalities.

Whiteboard animation can be created by filming a hand drawing on an actual whiteboard or can be created digitally. Both are effective, but digital whiteboard animations are less expensive. It’s also important to differentiate here between digital videos made with a whiteboard explainer video app that uses templates and ready-made elements, and custom, hand-drawn whiteboard videos. Templated videos are created with whiteboard explainer video apps. Even when a whiteboard video is digital, it can still be 100% hand-drawn, meaning the entire video will be customized to convey the exact message the video is designed to convey. Custom videos also create more cohesive scenes and feel more organic. Template videos with ready-made elements are most affordable, but are notably less customized, with numerous separate elements simply being pieced together in scenes. To get the best whiteboard explainer video, we recommend getting a custom, hand-drawn whiteboard animation for the best results.

Additionally, adding subtle movements and transitions to the illustrations can enhance the overall visual experience. It can be powerful to use a continuous narrative technique instead of erasing the board at the end of every scene. In other words, each scene gets added to the previous scene, or scenes keep building on one another. Subtle movements must highlight key points or draw attention to specific elements within the video. In other words, the scene can be drawn, and then some motion occurs (characters or elements become animated).

Here is an example of an animated whiteboard video with motion:

You can also create whiteboard animation with backdrops that aren’t white. Instead of the usual whiteboards, why not try other backdrops? For example, the notepad backdrop allows you to animate your ideas on paper. The blackboard is perfect for educators because it can take their online students in a classroom ambience. The stitchboard has a fabric backdrop and the illustrations have the broken-lines effect that mimics stitches on a piece of cloth. Lastly, there’s the glassboard which at first looks very similar to the whiteboard. On a closer look, the objects on the screen are transparent and the hand appears behind the drawing in this technique.

Example of a whiteboard animation video (with colour) drawn without a visible hand:

Example of a whiteboard animation video (with colour) drawn with a visible hand:

Example of a blackboard animation video:

Example of a stitchboard animation video:

Example of a glassboard animation video:

By strategically incorporating the above animation techniques, you can make your whiteboard explainer video more dynamic and visually interesting.

Conclusion

Whiteboard explainer videos have emerged as a powerful marketing tool for businesses looking to engage, educate, and convert their target audience. These videos offer a range of benefits, including simplifying complex ideas, captivating audiences, improving information retention, boosting brand credibility, and increasing conversion rates.

To get the best whiteboard explainer video, it’s important to incorporate important elements such as a clear and concise script, engaging animations, and a professional voice-over in whiteboard explainer videos. In this way, you can effectively communicate your message and leave a lasting impact on customers. There are also many animation techniques to try. Aside from the signature “draw-on” effect of whiteboard explainer videos, use visual metaphors and analogies. Add subtle movements and transitions to the illustrations. Experiment with different board backdrops other than white. Try the notepad, blackboard, stitchboard, and glassboard backdrops.

By harnessing the power of this visual storytelling tool, businesses can effectively cut through the noise, differentiate themselves from the competition, and drive meaningful results. So, don’t miss out on the opportunity to reach different types of audiences with whiteboard explainer videos. Check out our captivating whiteboard explainer videos today!

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