Mastering the Visual Language: Creating Persuasive Explainer Video Motion Graphics

Welcome to this article on explainer video motion graphics (also known as graphics explainer videos) where we’ll shed light on key concepts and techniques connected to creating effective explainer video motion graphics and some reasons to use this video type (or not, in some cases).

We’ll explore the answers to the following key questions:

  • How does motion graphics animation differ from traditional animation?
  • When should we motion graphics and when should we not?
  • What types of content are most suited for motion graphics?
  • Are there any limitations or requirements for this type of animation?
  • How can we customise our own motion graphics explainer video (or work with an animated explainer video company to do so)?
  • Finally, we’ll give prime examples of motion graphics explainer videos and how these used dynamic visuals to communicate their message to the audience.

Let’s dive in!

How are explainer video motion graphics different from other styles?

Explainer videos that use motion graphics rely on professional, dynamic visuals. Graphic design, animation, and cinematography all play a part in them. These are also frequently referred to as infographic videos. Animated explainer video software is used to make them. The software aids in transforming, moving, and transitioning visual elements into varying forms. Priority is largely placed on the depiction of concepts and procedures. Particular attention is also given to figures, ideas, visuals, and kinetic typography.

Sometimes, explainer video motion graphics refer to a specific animation medium that places notable emphasis on text and logos. This is why logo animation is also referred to as motion graphics. Aspects such as logos, text, and images become lively and animated subjects in this approach. Thus, these animations can be contrasted with storytelling, character-driven videos. Motion graphics videos can feature characters, but often do not. Character videos are normally referred to as 2D character animation videos or simply “character animation”. Motion graphic videos also usually feature simple or flat backgrounds, as opposed to the full backgrounds you’ll see in videos with characters (e.g. rooms and offices).

A motion graphics explainer is also different from videos that use traditional animation. Motion graphics typically originate from fixed visuals. The sources of these are either stock images or bespoke artwork. These static elements are prepared for animation by a professional and then undergo a transformative process through advanced animated explainer video software. This is where they are brought to life through animations and effects. On the other hand, traditional frame-by-frame animation is a more meticulous process. Here, every single frame is artfully crafted by hand. It is quite laborious because it is hand-drawn one frame at a time.

Explainer video motion graphics create a captivating blend of visual dynamism. The lively motion of text and image elements command the primary focus.

When should you use explainer video motion graphics, and when should you not?

When are explainer video motion graphics ideal? When you want to explain abstract concepts, like software, or when you prefer to deliver a direct marketing message or explanation, as opposed to showing characters in a storytelling video, you might consider using a motion graphics video. Be mindful of the points below about when to use and avoid explainer video motion graphics.

Consider the story or information that is being communicated. It may be best not to create a motion graphics explainer video if:

  • budget is a big consideration and you can convey the story or information simply in a basic text-based explainer video.
  • the story or information requires a lot of dialogue.
  • the story needs the audience to connect with the characters or a narrative.

On the other hand, motion graphics explainer videos can be a powerful tool when used correctly. They are particularly effective when used in conjunction with live-action videos. In this way, motion graphics are a visually compelling way to tell a story or explain ideas.

What type of content is most suited for explainer video motion graphics?

Explainer video motion graphics can be used to create product demos, process visualisations, and animated infographics. Audio-only presentations are also better accompanied by motion graphics. They are also particularly well-suited to educational content, such as how-to guides and tutorials.

Graphics explainer videos also offer a brilliant medium to convert detailed stats and data into captivating visuals. Animated diagrams, charts, and graphs can deliver information in a lively, attention-grabbing manner. When your message is made dynamic and clear in this kind of video, you easily reel in your audience’s attention.

Are there any limitations or requirements to using explainer video motion graphics?

Explainer video motion graphics can be an effective way to bring your message across to your target audience. To ensure that your motion graphics explainer is successful, there are a few things to consider. Firstly, the video should meet the standards of the video platform it is uploaded to. This means that the content and visuals should be suitable for the target audience.

Depending on the complexity of the message or product, a motion graphics explainer should (usually) be between 30 to 90 seconds in length. Additionally, if sound is used, it should be professional and of a high quality. Well-done sound can make sure that the viewer is not distracted and can focus on the message or product that is being presented.

How can I customise my explainer video motion graphics?

We recommend working with a professional animated explainer video company to do this.

A professional motion graphics animated video should:

  • create visual balance
  • use the right colour palette for your motion graphics
  • use kinetic typography
  • incorporate dynamic transitions and visual effects

Create visual balance. Tactically position elements within the frame. Positioning influences where viewers focus their attention and it establishes visual equilibrium. Leverage principles of visual hierarchy to spotlight critical information. Use creative strategies such as the rule of thirds, framing, and superior composition. Strategies such as these can all intensify the overall aesthetic appeal of your explainers.

Use the right colour palette for your motion graphics. Colour is an important element in visual communication. Psychology is linked to colours that can influence how a viewer perceives the content. Select colours that are consistent with the overall message and brand representation of the video. Colours enhance emotional resonance and strengthen the visual message.

Use kinetic typography. Animate text through expressive font styles. Make sure that they go in harmony with the audio to emphasise certain words or sentences. The intriguing blend of motion and text is a feast for the senses. On top of that, it results in an effective reinforcement of the video’s core message. Consequently, text animation techniques boost an explainer video’s overall influence.

Incorporate dynamic transitions and visual effects. Achieve a sleek visual rhythm through effortless scene shifts. Meticulously design these transitions to create a narrative that feels fluent and connected. Weave in inventive and creative scenes and transitions and effects that enrich the viewing experience and uphold the overall cohesive feel.

Examples of Explainer Video Motion Graphics

Ikea explainer video motion graphics

This promotional motion graphics explainer achieves its two primary objectives. The first is to provide a promotional presentation to both its customers and co-workers. The second is to illustrate the company’s multichannel journey background through the use of animated texts and icons. The animated explainer video company responsible for this production also ensured to choose and customise the right colour palette, centring on different variations of blue. Animated icons, shapes, symbols, and texts in motion were all implemented in the production of this explainer.

Award-winning Recycling Perks motion graphics animation by Impact Animated Videos

This presentation by our own animated explainer video company is an inspiration for message delivery. The production shows specific details rather than just focusing on the general concept. Detailed information through motion graphics synchronise with the audio effects. Great attention to transitions and visual elements such as animations, framing, and positioning are well-balanced to keep viewers focused on the message of the video.

ScribbleLive Content Marketing Platform explainer video motion graphics

The explainer video motion graphics in this production can be used as an inspiration for infographic animations. There is ample use of different motion graphics elements. Among these elements are the transforming and transitioning of mapped big and small icons, figures, and kinetic typography. The bright and vivid colours, such as the dominant fuschia and others like orange, yellow, and aqua, contribute to an entertaining presentation. This is also an example of how businesses can present data using colourful moving diagrams, pie charts, and bar graphs in explainers.

Themba Online motion graphics animation by Impact Animated Videos

The content and visuals of this example, which is among our company’s graphics explainer videos, are suitable for its target audience–businesses that need transportation services. The objectives of this production were achieved through the melding of dynamic movements and transitions, soothing voice-over, and sound effects. The length of the video is about 75 seconds, which fits the standard range of 30 to 90 minutes, to ensure that the viewer remains engaged up to the end. Other particular strengths of this video are the captivating moving visuals and unique kinetic typography.


Explainer video motion graphics use animated explainer video software to incorporate graphic design, animation, and cinematography into a cohesive production. These explainers are oftentimes called infographic videos. Figures, ideas, visuals, and kinetic typography transform, move, and transition into varying forms. Depicting concepts and procedures, these animations are ideal for providing a visual explanation when words just don’t feel adequate.

Use them as your visual language when converting data into an entertaining viewing experience. They are also great with live-action or audio-only presentations. Be inspired by the examples we gave and apply them in product demos, commercials, process visualisations, and animated infographics. Lastly, follow the tips we gave on how to customise your own explainer video motion graphics to give them a remarkable and exclusive personality.

Comment below if you have any questions. If you would like to discuss your project with us you can book an obligation free consultation call HERE

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