All the Things You Need to Look for in an Ideal Explainer Video Producer

All the Things You Need to Look for in an Ideal Explainer Video Producer

Considering an explainer video for your business? Great choice! Explainer videos help share your brand’s message, showcase your products or services, and boost conversions. But finding the best explainer video producer can be tricky for business owners and marketers. There are many options out there, so it’s crucial to pick a producer who understands your brand and can make outstanding videos that grab your audience’s attention.

If you only have time for a quick and brief reference, check out our previous blog post about the general guidelines for choosing the perfect explainer video agency for your business. If you’re in for a more comprehensive article with tons of tips, read on. We’ll talk about important things to consider in greater detail, like checking their past work, experience level, how they make videos, and how much it will cost. We’ll also share tips on checking if a producer is creative and understands your brand well.

These are the topics we will tackle:

  • why explainer videos are a must-have tool for your business
  • what to look for in an explainer video producer
  • how to find a balance between cost and quality
  • which factors to look for in a producer’s portfolio
  • how to collaborate and communicate with your explainer video producer
  • what additional services and offerings you can avail yourself from your producer
  • how to check testimonials and reviews from the producer’s previous clients

Choosing an explainer video company or producer is a big decision, and the right choice is vital for success. This article will help you find a producer who can make videos that bring your brand to life. Let’s not settle for average—let’s find your ideal explainer video producer today!

Why Explainer Videos Matter for Businesses

Explainer videos have become a must-have tool for businesses in today’s digital age. They’re a quick and engaging way to explain complex ideas, catch the attention of investors and customers, and increase sales. Whether you’re introducing a new product, explaining a service, or showing off what makes your brand special, explainer videos can help get your message across in a way that people will remember.

One great thing about explainer videos is that they simplify tricky concepts. By breaking down complicated information into easy-to-understand visuals and short stories, you can connect with your audience and make sure they get your message. Plus, explainer videos have been proven to increase website engagement, increase the chances of making a sale, and improve how people see your brand.

Furthermore, explainer videos have a wide range of marketing applications across various industries. From startups to established enterprises, businesses of all sizes can use them to make a lasting impression on their target audience. No matter what industry you’re in—technology, healthcare, or e-commerce—explainer videos can help you share what makes your brand special.

Our animators at Impact Animated Videos have made numerous explainer videos for different industries. For example, we have created this educational animated commercial video production for Recycling Perks (now known as EnviroPerks), a company engaged in the waste recycling program industry:

Thumbnail of Recycling Perks Point Em Out Educational Video Production created by Impact Animated Videos

For our second example, our team of creatives have made this mixed media animated commercial video production for Maxxis Tyres, a client who is in the high-performance tyres sector. To create the mixed media video, we have inserted a dynamic 3D animation tyre into the footage to make it a fun ad:

Thumbnail of Maxxis Tyres mixed media animated commercial video production created by Impact Animated Videos

Explainer videos offer a powerful means to convey your brand’s message, attract investors, simplify complex ideas, and drive conversions. By incorporating explainer videos into your marketing strategy, you can significantly enhance your brand’s visibility, engagement, and overall success.

What to look for in an explainer video producer

When you’re picking an explainer video producer, there are a few important things to think about. First, check out their past work to see if you like their style. Ask them if they’ve worked with businesses like yours before. Look for producers who know your industry and audience.

1. Assess the producer’s portfolio and previous work. Take the time to review their past video production projects. Evaluate the quality, style, and effectiveness of their videos. Look for producers who have experience working with businesses that have a connection to yours, as they will be more familiar with your industry and target audience.

2. Consider the producer’s level of experience and expertise. Look for producers who have a proven track record in creating engaging and effective explainer videos. Check their understanding of storytelling, visual aesthetics, and animation techniques. Do they emphasise the power of storytelling in explainer videos? A producer with a solid foundation in these areas can create videos that captivate your audience and effectively communicate your brand’s message.

3. Find out if the producer understands your brand. Look for producers who take the time to understand your objectives, brand values, target audience, and unique selling points. A good producer will turn all of that into videos that people will love. Ideal producers have a customised approach to styling each explainer video that suits the brand. They can recommend if animated or live action explainer videos are the best fit for you. Additionally, they should set measurable goals for video performance.

4. Consider the producer’s animated commercial video production process and timeline. A reliable producer will have a clear process. They keep your project on track and finish your animated commercial video production project when you want.

5. Look for a producer who ensures clear communication and collaboration throughout the production process. Producers who prioritise regular updates, feedback, and input from their clients are a good choice.

6. Lastly, think about your budget. While it’s great to find an explainer video producer with good prices, don’t forget about quality. Look for producers who are transparent about their costs and show you what you’re paying for. Think about the value of the video production you’ll get in return for your investment.

Evaluating the producer’s portfolio and previous work

When you’re picking an explainer video producer, take a close look at their portfolio and past work. This will give you a sense of their style and whether they can make videos that fit your brand. Here are some things to consider:

1. Quality: Look for producers who consistently make high-quality videos. Pay attention to the visual appeal, animation techniques, and overall production value. The videos should be visually enticing, well-crafted, and engaging.

2. Style: Make sure the producer’s style matches your brand and target audience. Look for a diverse portfolio to see if they can adapt their style to different industries and ideas. A versatile producer can make a video that truly represents your brand. Our team at Impact Animated Videos has a variety of top-notch animated videos—check them out!

3. Effectiveness:  Check if their videos effectively convey messages. Do they explain ideas clearly and engagingly? Look for videos that capture attention, keep viewers interested, and drive the action or response you want.

4. Relevance: See if the producer has worked with businesses like yours before. They should understand your industry, audience, and marketing goals. Look for videos that show they can communicate the unique selling points of different businesses.

5. Clientele: Take note of their client list. Have they worked with well-known or reputable companies? While it’s not the only factor, it can give you confidence in their abilities and professionalism.

By looking at these aspects of a producer’s portfolio, you can figure out if their style, quality, and ability to represent your brand match what you’re looking for. This will help you make an informed decision and choose a producer that fits your needs.

Collaboration and communication with the producer

Working closely with your explainer video producer is crucial for a successful video production. A producer who values collaboration will keep you involved in decisions, welcome your feedback, and provide insurance that your vision comes through accurately. Here are some things to consider:

1. Initial Consultation: The producer should conduct an initial consultation to understand your brand, target audience, and marketing goals. This sets the stage for a collaborative project. If you’re ready to start your animated explainer video production, schedule your first meeting with us.

2. Regular Updates and Feedback: The producer should keep you in the loop about the progress of the video production. They should also ask for your feedback at key stages. This gives insurance that the video aligns with your vision and allows for timely revisions if necessary.

3. Open Communication Channels: Communication should be open and easy throughout the video production. The producer should respond to your questions, explain things clearly, and address any concerns you have.

4. Flexibility and Adaptability: Look for a producer who can handle changes or revisions. They should be open to incorporating your ideas while providing their expertise.

5. Collaborative Decision-Making: The producer should involve you in key decisions, especially regarding the script, visuals, and animation. Your input and feedback should be valued and included in the final product.

By prioritising collaboration and communication, you can make sure the producer understands your vision, represents your brand well, and delivers a video that meets your expectations.

Considerations for budget and pricing

When you’re choosing an explainer video producer, think about your budget and how much it will cost. While you want a producer with good rates, it’s important to find a balance between cost and quality. Here are a few things to keep in mind:

1. Value for Your Money: Good explainer videos can have a big impact on your brand’s visibility, engagement, and conversions. Look for producers who have a history of making great videos, even if their rates are a bit higher. It can be worth it in the long run.

2. Project Complexity: Live action explainer videos usually cost more than animated ones. Though cheaper, the length, style, and level of animation in your video can affect the cost. If you’re on a tight budget, consider simplifying your video production or making it shorter to save money.

3. Understanding Pricing: Different producers have different pricing structures. Some charge a flat fee, while others have tiered pricing based on how complex your project is. Ask for a detailed breakdown of costs to see if it fits your budget.

Additional services and offerings

When choosing an explainer video producer, it’s worth checking if they offer any additional services. These services can add more value to your video and give you a complete solution for your marketing needs. Here are some additional services to look out for:

1. Video Optimisation: Some producers offer services to make your video search engine friendly, helping it rank well in search results. This can increase the video’s visibility and reach.

2. Social Media Distribution: Look for producers who can help distribute your animated explainer video on different social media platforms. This can broaden your audience and generate more engagement and shares.

3. Ongoing Video Editing and Updates: Check if the producer provides ongoing video editing and updates. This can be useful for businesses that frequently update their offerings and want to keep their videos current.

4. Video Analytics and Reporting: Some producers offer video analytics and reporting services, letting you track your explainer video’s performance. This gives insights into viewer engagement, conversion rates, and overall effectiveness.

By taking advantage of these additional services, you can maximise the impact of your explainer video and ensure it continues to deliver results long after it’s launched.

Testimonials and reviews from previous clients

Before choosing an explainer video producer, look for testimonials and reviews from their previous clients. This can give you a sense of the producer’s professionalism, expertise, and how satisfied their clients are. Here’s how you can gather testimonials and reviews:

1. Client Testimonials: Ask the producer for client testimonials or references. Contact these clients directly to ask about their experience, the video’s quality, and overall satisfaction.

2. Online Reviews and Ratings: Check online reviews and ratings of the producer on platforms like Google, Yelp, or industry-specific directories. Pay attention to both positive and negative reviews to get a balanced perspective.

3. Case Studies and Success Stories: Some video companies may showcase case studies or success stories on their website or social media platforms. These provide detailed insights into the producer’s capabilities and the results they’ve achieved.

By collecting testimonials and reviews, you can better understand the producer’s reputation, reliability, and ability to make high-quality videos that meet their clients’ expectations.

Conclusion and final thoughts on choosing the ideal explainer video producer

Before making your final decision, compare multiple animated explainer video producers to find the best fit for your needs. Consider factors like experience, industry expertise, a diverse portfolio, testimonials, and communication style.

In summary, keep these important questions in mind:

  • Producer’s Experience: Do they have years of combined team experience in video production? Do they cater to various industries and disciplines? Do they have a solid team of expert and creative scriptwriters, animators, directors, and designers?
  • Portfolio Quality: Does their portfolio showcase a range of successful projects? Do they have client testimonials and case studies as proof of excellence?
  • Timelines and Quality Checks: Do they meet completion dates for each phase of video production? Do they have strategies to handle unforeseen delays in the marketing campaign? Do they have rigorous multi-stage quality checks?
  • Decision-Making Process: Do they involve you in key decisions? How clear are they about client involvement and expectations at each stage of the video production?
  • Transparent Pricing: Do they provide a transparent pricing structure with no hidden fees?
  • Client Collaboration: Do they welcome and utilise client feedback to refine the final product?
  • Flexibility and Updates: Are they flexible and open to changes or revisions? Do they give updates to keep you informed on progress?

By carefully considering these factors, you can make an informed decision, align your budget with your goals, and choose an explainer video producer that delivers the desired results.

We want to get to know you more! Tell us more about your business marketing goals in the comments section by answering these questions:

  • Aside from explainer videos, do you want to use videos for educational purposes? What do you want to educate your audience?
  • Which social media platforms do you want your explainer video distributed? Why?

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