how long does it take to make an explainer video

Discovering the Ideal Time Frame: How Long Does It Take to Make an Explainer Video?

How long does it take to make an explainer video? In this article, we will discuss the ideal explainer video production time frame along with the intricate details required for making an explainer video.

Creating a captivating explainer video involves several factors, such as scriptwriting, storyboarding, voiceover recording, animation, and editing. Each step requires time and expertise to ensure a polished final product.

Complexity, length, and the resources available are all factors in how long it takes to create an explainer video. A simple 60-second video with basic animation might take around 3-6 weeks to complete, while a more intricate video with advanced animation techniques could take several months.

It’s important to remember that rushing the process may compromise the quality of the video. So when asking, “How long does it take to make an explainer video?” be sure to also ask and answer, “What length and quality video do I want?” Allocating sufficient time for each stage of production ensures a well-crafted explainer video that effectively communicates your message and engages your target audience.

So, if you’re eager to find out the answer to “How long does it take to make an explainer video?” keep reading to gain valuable insights and make informed decisions about your video production timeline.

We will cover the following:

  • Factors That Affect the Time Frame of Creating an Explainer Video
  • Understanding the Three Production Phases
    • Pre-production Phase
      • Conceptualising the Video
      • Briefing
      • Brainstorming
      • Scriptwriting
    • Production Phase
      • Storyboarding and Visual Design
      • Animation
      • Voiceover Recording
    • Post-production Phase
      • Editing
      • Sound Design
      • Visual Effects
  • Average Time Frames for Creating Different Types of Explainer Videos
  • Tips for Speeding Up the Explainer Video Creation Process
  • Conclusion: Finding the Right Balance Between Time and Quality in Explainer Video Production

Factors That Affect the Time Frame of Creating an Explainer Video

Why take an interest in explainer videos? Take a look at the 2023 statistics below to discover how powerful they are:

  • Almost three and a half billion people were registered as digital video audiences, according to Statista.
  • Hubspot’s The State of Marketing Report declared that people watched more than 12 billion minutes on video.

It’s high time your business took advantage of these statistics!

Creating a custom animated explainer video involves numerous intricate steps, all of which come together to convey your message effectively. The time frame for explainer video creation typically spans 4 to 8 weeks, but this is variable based on several factors. Understanding these factors will help you set realistic expectations and plan your explainer video creation timeframe accordingly.

Time frame of creating an explainer video

Complexity of the Video: The complexity of the video is one of the primary factors that influence the timeline for producing explainer videos. A video with basic animations and a straightforward concept will generally take less time compared to a video with intricate animations, detailed illustrations, and advanced visual effects.

Length of the Video: The length of the video plays a crucial role in determining the time required for its production. A shorter video, such as a 30-second or 60-second explainer, will naturally take less time compared to a longer video that spans several minutes.

Resources Available: The availability of resources, such as skilled animators, voiceover artists, and video editing software, can impact the overall time frame. If you have a dedicated team or access to professional video production services, the process may be expedited. However, limited resources may extend the explainer video turnaround time.

Revisions and Feedback: Revisions and feedback are an integral part of the video production process. The number of revisions and the time taken for feedback can affect the overall timeline. It’s essential to allocate sufficient time for revisions in the explainer video development schedule without compromising the quality of the final product.

By considering these factors and discussing them with your video production team, you can develop a realistic explainer video turnaround time that aligns with your goals and resources.

How Long Does It Take to Make an Explainer Video? Understanding the Three Production Phases

Pre-production Phase

Initially, the explainer video development time commences with the pre-production phase such as conceptualising the idea and scripting. How long does it take to make an explainer video in the pre-production phase? This can span across 1-2 weeks as it cements what your video is set to communicate and the visuals it will include.

Motion design studio. Designers, animators, storytellers creating motion graphic content. Multimedia content, video post production and footage editing. Computer animation, special effects design

Conceptualising the Video

Conceptualising the video involves briefing, brainstorming ideas, identifying the key messages, and determining the overall style and tone. This stage requires collaboration between the client and the video production team to ensure a clear understanding of the objectives and expectations.

During the conceptualisation phase, it’s essential to consider the target audience, their preferences, and the desired outcome of the video. By aligning the concept with the target audience’s needs and interests, you can create a video that resonates with them.

Briefing

The briefing process kicks off the explainer video production and establishes the groundwork. It’s during this time that specific needs such as complexity, style, and messaging are put on the table. In this stage, you must understand what your client wishes to achieve with the video and define who is meant to be reached and influenced by the video. The briefing duration is variable, generally ranging from a few days to a week as you refine and concur on the project specifics.

Brainstorming

Brainstorming is the seminal phase in creating an explainer video. Here, ideas and concepts flow uninhibited, giving rise to creative and diverse standpoints. This phase’s timeline can stretch, but it crucially sets the video’s heartbeat—its core message, style, and objectives. During this stage, you must first establish a strong base for the project through rigorous brainstorming. Then, validate choices to save time later in terms of revisions.

Scriptwriting

Once the concept is finalised, the next step is scriptwriting. The script serves as the backbone of the explainer video, guiding the visuals and voiceover. A well-crafted script captures the viewers’ attention, communicates the message effectively, and maintains their interest throughout the video.

When writing the script, it’s important to keep it concise and focused. The script should convey the key points without overwhelming the audience with unnecessary details. It should also be written in a conversational tone, making it easy to understand and relatable to the viewers.

Collaboration between the client and the video production team is crucial during the scriptwriting process. Regular feedback and revisions ensure that the script aligns with the client’s vision and effectively communicates the desired message. This stage may require multiple iterations before the final script is approved.

Production Phase

Once the script is finalised, the production phase begins. This is where the visual elements of the explainer video are brought to life through storyboarding and visual design, voiceover recording. animation, and adding music and sound effects.

How long does it take to make an explainer video in the production phase? From storyboarding and visual design to animation and voiceover recording, it can take anywhere from 2-4 weeks, depending on the complexity of the video and the availability of resources.

Storyboarding and Visual Design

Storyboarding is a crucial step in the production phase, as it helps visualise the scenes and transitions of the video. The storyboard frames the narrative and pinpoints what the final video will showcase. It involves creating a sequence of sketches or illustrations that outline the keyframes and movements in the video. Storyboarding allows the client and the video production team to align their vision and make necessary adjustments before proceeding with animation.

Visual design including all illustrations such as sketching, character design, backgrounds, scene setting, and color schemes, is also an important aspect of the production phase. The visual elements should align with the brand identity and effectively convey the desired message.

This phase might span from a few days to several weeks. Here, directors, writers, and artists convene to translate messaging and aesthetic appeal into visuals.

Voiceover Recording

Voiceover recording is another crucial component of the production phase. A professional voiceover artist is selected based on the desired tone and style of the video. The voiceover artist brings the script to life, ensuring clear and engaging narration that complements the visuals.

The recording process involves multiple takes to ensure the best possible delivery. Once the voiceover is recorded, the animation can be done, as the animator will sync the motions to the voice over. It can also be done the other way around, where animation is done first and then the voice over is synchronised with the animation to create a cohesive and impactful video.

Animation

Animation is where the video truly comes to life. It involves bringing the storyboard to motion, adding transitions, and animating the characters and objects. The complexity of the animation will depend on the style and requirements discussed during the pre-production phase.

The animation process can be time-consuming, as it requires attention to detail and precision. The animator must ensure smooth transitions, fluid movements, and synchronised actions. The duration of the animation phase will vary based on the complexity of the video and the length of the animation sequences.

Post-production Phase

Once the animation and voiceover recording are complete, the post-production phase begins. This is where the final touches are added to the video, including editing, sound design, and visual effects.

How long does it take to make an explainer video in the post-production phase? It typically takes around 2-4 weeks, depending on the complexity of the video and the number of revisions required.

Motion design studio. Designers, animators, storytellers creating motion graphic content. Multimedia content, video post production and footage editing. Computer animation, special effects design

Editing

The editing process involves piecing together the animated scenes, synchronizing them with the voiceover, and refining the overall flow of the video. It includes adding transitions, adjusting the timing, and fine-tuning the visual elements to create a seamless and engaging experience for the viewers.

During the editing process, the client and the video production team collaborate to ensure that the final video aligns with the objectives and meets the desired quality standards. Feedback and revisions are incorporated to refine the video until it meets the client’s expectations.

Sound Design

Sound design is an often overlooked but crucial aspect of explainer videos. It involves adding background music, sound effects, and audio enhancements to enhance the overall viewing experience. The right sound design can evoke emotions, emphasise key points, and make the video more memorable.

Visual Effects

Depending on the style and requirements of the video, additional visual effects may be added during the post-production phase. This can include graphic overlays, text animations, or any other visual enhancements that enhance the overall impact of the video.

Average Time Frames for Creating Different Types of Explainer Videos

To answer, “How long does it take to make an explainer video?” more clearly, let’s look at some average time frames for creating different types of explainer videos:

Simple 30-60 second explainer video: 3-6 weeks

  • This includes basic animations, a straightforward concept, and a concise script.

Medium-length 90-120 second explainer video: 4-8 weeks

  • This includes more detailed animations, multiple scenes, and a slightly more complex script.

Premium/Complex/Custom 2-3 minute explainer video: 6-12 weeks

  • This includes advanced animations, intricate visual designs, and a more detailed script.
Tiny people and huge hourglass, alarm clock. Team working together with laptops. Time management and planning. Time is money. Deadline. Young employees work near the dial of a large watch.

It’s important to note that these time frames are approximate and can vary based on the specific requirements and complexity of each project. While expediting is possible, allowing for creativity and iteration yields optimal results.

Tips for Speeding Up the Explainer Video Creation Process

While it’s important to allocate sufficient time for each stage of video production, there are some tips and strategies that can help expedite the process without compromising the quality of the final product:

Plan and define the objectives, script, and storyboard: Clearly define the objectives and expectations of the video before starting the production process. This will help streamline decision-making. Detailed script and storyboard planning avoid unnecessary revisions.

Collaborate effectively: Maintain open and regular communication with the video production team. This will ensure that everyone is on the same page and can address any issues or concerns promptly.

Set achievable deadlines with room for timely feedback: Promptly provide feedback on scripts, storyboards, and animation drafts. This will help keep the production process moving forward and minimize delays.

Plan fulfilled, mission completed. Businessman fill out to do list or checklist with big pencil. Successful execution of business tasks. Work planning, time management. Done job

Outsource to a professional animated video company: Hire a skilled team like Impact Animated Videos to expedite processes and avoid delays. This can also help ensure a high-quality end product. Hiring a professional video production company offers several advantages. They have the expertise, experience, and resources to create high-quality videos that effectively communicate your message. They can handle all aspects of the production process, from scriptwriting and animation to voiceover recording and editing.

By working with professionals, you can expect a streamlined and efficient production process. They have a team of skilled individuals who specialize in different aspects of video production, ensuring that each stage is executed flawlessly.

Additionally, professional video production companies often have access to advanced tools and software, which can result in higher-quality visuals and animations. They also have a deep understanding of storytelling techniques and can help craft a compelling script that resonates with your target audience.

By implementing these tips and strategies, you can optimise the video production process and create an explainer video within a reasonable timeframe.

Conclusion: Finding the Right Balance Between Time and Quality in Explainer Video Production

In conclusion, the answer to “How long does it take to make an explainer video?” can vary depending on factors like complexity, length, and available resources. Allocating sufficient time for each stage of production ensures a well-crafted video that effectively communicates your message and engages your target audience.

The pre-production phase involves conceptualising and scripting, while the production phase focuses on storyboarding and visualisation, animation and voiceover recording. The post-production phase includes editing, sound design, and adding visual effects. Each of these stages requires time and expertise to ensure a high-quality end product.

By following tips for speeding up the production process and hiring a professional video production company, you can find the right balance between time and quality in creating your explainer video.

So, take the time to plan your video production timeline, collaborate effectively with your video production team, and create an explainer video that captivates your audience and achieves your business goals.

Let’s continue the conversation in the comments below! Your insights could spark valuable discussions and help others in the community find the right balance between time and quality in their video production endeavours. Share your thoughts about these questions:

  1. What kind of explainer video do you want to have in your business? A simple one that takes around 4 to 6 weeks to make? A medium-length one that can take up to 8 weeks? Or a premium one that can take up to 12 weeks? Why?
  2. Which of the three production phases do you think deserves more time? Is it pre-production, production, or post-production? Why?

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