video marketing agency

Behind the Scenes: A Day in a Video Marketing Agency

It’s 9:00 AM and the animation team gathers for their daily stand-up meeting, laptops glowing with storyboards and sketches. Coffee clinking, they dive into the day’s projects with creative ideas. Today we’ll take you on an inside look at the management, operations, and daily activities of an animated video marketing agency. We’ll walk you through the day of making digital marketing agency videos filled with brainstorming, storytelling, competitive research, scriptwriting, concept art, character design, storyboarding, animation, creating additional frames, and post-production that covers editing, music, and sound effects.

Every day is not the same in the video marketing agency. A day can only have enough time for brainstorming up to storyboarding. Another can be dedicated to just animation and creating additional frames while another to editing and adding music and sound effects. But for sure, every single day at the office is exciting and bursting with creativity!

This is how a day in an animated video marketing agency flows:

  • The video marketing agency morning huddle: brainstorming and storytelling
  • Competitive research: knowing the landscape
  • Video marketing agency scriptwriting: unfolding the story
  • Visual development, concept art, and character design: bringing the story to life
  • Video marketing agency storyboarding: mapping the animation journey
  • Video marketing agency animation
  • In-betweening: filling the gaps
  • Video marketing agency post-production: from frames to flawless flow
  • Client communication: building trust every step of the way

The Video Marketing Agency Morning Huddle: Brainstorming and Storytelling

The Account Manager Sarah stands in front of the whiteboard filled with colourful sticky notes of scribbles and sketches. A steaming mug of coffee warms her hands as she surveys the team, their faces lit by the glow of their laptops.

“Alright, video marketing team,” she begins. “We’re moving on from our last corporate animated video. Let’s talk about Pet Pals! This app is all about making life easier for pet owners and creating stronger bonds between humans and their furry, feathered, or scaled companions.” A collective “awww” ripples through the room, a testament to the team’s soft spot for animals.

Sarah covers the campaigns Pet Pals have done in the past, how they want to use this new video to create more awareness of their app, and their plans for the video’s distribution.

The scriptwriter David suggests, “We could weave in some heartwarming moments. Maybe show a nervous first-time pet owner using the app to learn about training techniques and find a local vet.”

A montage of heartwarming scenes starts to take shape—a young woman cuddling her newly adopted kitten, and a family laughing as they teach their playful puppy basic commands using the app’s interactive training guide. Suddenly, Maya, the one in charge of music, throws her hands up, a playful grin on her face. “Wait a minute, what about a musical number? We could celebrate the unique personalities of pets! Picture a sassy cat belting out a tune about the joys of napping in sunbeams, or a wise old parrot rapping about the importance of a healthy diet.”

The room explodes with several prospects. Sarah scribbles furiously on the whiteboard, capturing the essence of each suggestion. The creative energy is electric—fueled by a shared love for animals, animation, and the power of storytelling. As the brainstorming session progresses, one thing becomes clear—the team is on their way to crafting an animated explainer video for Pet Pals that will be both informative and heartwarming, reminding viewers of the irreplaceable joy pets bring to our lives.

Competitive Research: Knowing the Landscape

David leans back in his chair, stretching his arms above his head.

“Alright team,” he announces, “Let’s take a quick peek at what others are doing. What are other pet care apps and animal-themed channels doing in terms of their animated explainer videos?”

Sarah pulls up a curated list of popular pet care apps and YouTube channels known for their engaging animal content. With a click of the mouse, the first video starts playing—a whimsical animation showcasing a dog using a competing app to schedule grooming appointments and order customised meals.

Eagle eyes scan the screen. Emily makes a mental note of the app’s cheerful colour palette and the adorable character design of the dog. “Interesting,” she mutters, “they’ve gone for a very simplistic style, but it’s undeniably cute.”

Michael, however, leans forward with a furrowed brow. “The animation feels a bit stiff,” he observes. “There’s not much fluidity in the movement.”

The team dissects the video further, analysing the use of humour, its emotional connection, and its overall message. They move on to the next video, then another, each offering valuable insights. They see a range of styles—some opt for realistic 3D animation, others lean towards a more classic 2D hand-drawn approach. Some videos focus solely on showcasing app features, while others weave in heartwarming stories about pet ownership.

David jots down key observations on a shared document. “Notice how this app uses a celebrity voice-over to add a touch of star power,” he remarks, pointing to a video featuring a well-known animal rights activist.

Sarah adds another point. “This one cleverly uses humour to highlight the common struggles pet owners face, like dealing with shedding or a mischievous cat’s love for knocking things off shelves.”

The competitive research phase isn’t just about identifying trends; it’s about understanding the strengths and weaknesses of existing content. By the end of the analysis, the team has a clear picture of the competitive landscape. They are armed with a wealth of knowledge about what works and what doesn’t to help them with their creative decisions, as well as an awareness of what

Video Marketing Agency Scriptwriting: Unfolding the Story

Scriptwriting ranks high among the core video marketing services. David begins crafting the script that will breathe life into the Pet Pals app. He keeps the target audience in mind, aiming for a balance between informative and entertaining.

“We need to strike a chord with both new and existing pet owners,” he explains, his brow furrowed in concentration. “The script should highlight the app’s features in a way that’s engaging and relatable.”

Vector flat illustration of a scriptwiter. A male scriptwriter cartoon character, table, work station, clock, calendar, note, cabinet, plant, shelf, speaker, computer, phone

He envisions the story unfolding through the eyes of a young couple, Betty and Alex, who are about to embark on the exciting journey of pet ownership for the first time. Their initial excitement is tempered with a touch of nervousness—will they be good pet parents?

Drawing inspiration from earlier brainstorming sessions, David introduces the Pet Pals app as their trusty companion. The script showcases how the app guides Betty and Alex through various aspects of pet ownership, from choosing the right pet to training basics and even scheduling vet appointments.

Visual Development, Concept Art, and Character Design: Bringing the Story to Life

Once the script is complete, Emily, the Art Director, leads the charge on visual development. After decisions have been made on the chosen animation style in mind (a vibrant 2D animation with a touch of whimsy), she creates a comprehensive style guide. The colour palette bursts with warm, welcoming hues that evoke a sense of joy and companionship.

“Remember, the overall tone should be warm, inviting, and radiate a sense of joy,” she emphasises. “We want viewers to feel the love and connection between pets and their humans.”

The environment plays a crucial role in the storytelling as well. One artist presents a concept for Betty and Alex’s cosy apartment. Sunlight streams through the window, illuminating a playful array of pet accessories—a plush dog bed, a scratching post adorned with dangling toys, and a food bowl filled with colourful kibble. Another artist showcases a bustling pet store, its shelves overflowing with treats, leashes, and adorable pet toys. Whimsical illustrations depict playful puppies frolicking in an enclosure, while a wise-looking parrot perched on its stand observes the scene with amusement.

The heart of the animation lies in the characters. The team focuses their attention on refining the designs of Betty, Alex, and their soon-to-be pet. Betty’s character takes shape further—her bright smile hints at her excitement, while subtle worry lines etch a touch of nervousness on her forehead. Alex’s design evolves too, showcasing his supportive nature and growing fondness for their future furry companion.

The real star of the show, however, is the pet. The team explores a range of possibilities. Should it be a playful puppy with boundless energy, a cuddly kitten with piercing emerald eyes, or perhaps a curious parrot with a mischievous glint in its beady eyes? Each option holds potential, and the team meticulously sketches different breeds and personalities, ensuring the chosen pet will resonate with the target audience.

After a series of brainstorming sessions and revisions, the concept art comes together. The final illustrations for the environments are bursting with vibrant colours and charming details. The characters, both human and animal, radiate personality and exude a sense of warmth that draws viewers in. This meticulously crafted concept art serves as a roadmap for the animation team. It guides their work, ensuring the final video boasts visual consistency and a captivating aesthetic.

Office Consultation – vector illustration of a business situation. Cartoon people characters of young, middle age female, male colleagues at work. Video marketing team, discussing, planning

Video Marketing Agency Storyboarding: Mapping the Animation Journey

The baton now passes to Francis, the storyboard artist. He’s ready to translate the script and character details into a series of detailed storyboards. These panels will become the roadmap for the animation team, meticulously capturing the flow of the narrative, character movement, and camera angles.

Francis sits at his workstation, script in hand. He meticulously reads through each scene, visualising the action and emotions that need to unfold. Picking up his trusty storyboard pencil, he begins sketching a series of panels that mirror the chronological flow of the script.

The storyboards open with Betty and Alex, their faces brimming with excitement (tinged with a touch of nervousness) as they discuss the prospect of welcoming a pet into their lives. A close-up panel captures a worried crease on Betty’s forehead, countered by Alex’s reassuring smile—a visual representation of their internal conflict. This opening sequence sets the stage for their journey and establishes a connection with viewers who may have experienced similar emotions when considering pet ownership.

As the story unfolds, the storyboard introduces the ever-present yet subtle presence of the Pet Pals app. A panel depicts Betty browsing the app on her phone, a look of relief washing over her face as she discovers a wealth of information on choosing the right pet for their lifestyle. Another panel showcases Alex using the app’s interactive training guide, his initial frustration morphing into amusement as he fumbles with a particularly enthusiastic puppy during a playful virtual training session.

Francis aims to capture the emotional connection between humans and their pets. A panel depicts Betty snuggling with their new furry friend, a content sigh escaping her lips. Another showcases Alex laughing as their playful puppy chases a butterfly in the park, the joy radiating from their expressions. These emotional beats resonate with viewers, reminding them of the love and companionship pets bring into our lives.

The storyboards culminate with a final heartwarming panel. Betty and Alex, their faces relaxed and brimming with love, walk alongside their happy pet, a testament to the bond they’ve formed. This final image leaves a lasting impression, solidifying the message of the Pet Pals app: creating stronger connections between humans and their beloved companions.

Video Marketing Agency Animation

The animation team sits at their workstations. Animation software hums as lines are drawn, colours are filled, and characters come to life. Michael, the lead animator with a passion for fluid motion, meticulously creates keyframes—the foundation for realistic character movement. Each keyframe defines the starting and ending points of a character’s action. To understand keyframes more, read this animation article for beginners.

With precision, Michael animates Betty’s nervous hand reaching out to pet a playful puppy at the pet store, the puppy’s excited tail wagging furiously in response. He brings Alex’s initial fumbles with the Pet Pals training app to life, the frustration on his face morphing into amusement as he interacts with the particularly enthusiastic puppy

Animated video production is a time-consuming process of finding creative ways to visually represent the emotional beats of the story. If working in a team, other animators work their magic, adding subtle nuances that bring the characters to life—a playful wag of the dog’s tail, a curious tilt of a cat’s head, and the expressions of joy and relief on the faces of the new pet owners. This workload distribution can help to complete the animation faster, as long as there is good management of resources.

The humour woven into the script and storyboards translates beautifully into animation. A sequence depicts Betty and Alex struggling to decipher their new pet’s excited barks. Exaggerated expressions and frantic movements on their faces perfectly capture their confusion. This is followed by the reveal of the Pet Pals app’s translator feature, translating the barks into a clear “I’m hungry!” The visual gag brings a wave of laughter to the animation team, a promise of the joy and amusement the final video will bring to viewers.

Animation is not without its challenges. A particularly complex scene depicting Betty and Alex navigating a bustling park with their energetic puppy proves tricky. The animators huddle around Michael’s workstation, brainstorming solutions to ensure the movement of the characters appears natural amidst the park’s background details. After several attempts and adjustments, they crack the code, a sense of triumph washing over the team as the scene comes to life on screen.

Office Scene – vector illustration of a business situation. Cartoon people characters of young female, male colleagues at work. Animation team discuss process, giving task

In-Betweening: Filling the Gaps

After the keyframes are set, the skilled artists ensure smooth transitions between keyframes, creating the illusion of fluid movement. They ensure every paw print, every blink of an eye, and every flick of a tail appears natural and believable. This meticulous attention to detail adds a layer of polish that elevates the video from good to great.

Imagine a flipbook—a series of still images that, when flipped rapidly, create the illusion of movement. In animation, keyframes act as those still images. In-betweeners are the artists who bridge the gap, creating a series of additional frames that seamlessly transition between the keyframes. This meticulous process ensures that characters move realistically, emotions transition naturally, and the overall animation feels fluid and lifelike.

The in-betweeners don’t simply draw random images between the keyframes. They possess a deep understanding of animation principles—timing, spacing, and anticipation. They meticulously analyse the keyframes, considering the character’s weight, momentum, and emotional state. Based on this analysis, they create in-between drawings that capture the subtle changes in position and expression that occur as the character moves from one keyframe to the next.

In the Pet Pals app animated video, the in-betweeners play a vital role in capturing the unique personalities of the characters. They might add a playful bounce to the puppy’s walk as it excitedly explores the park in one scene, and a subtle twitch to Betty’s eyebrow as she contemplates using the Pet Pals app’s training guide in another. These seemingly minor details breathe life into the characters, making them relatable and engaging for viewers.

In-betweening becomes particularly challenging in scenes with complex movements or rapid changes in direction. Imagine Betty and Alex struggling to control their energetic puppy in a crowded park. The in-betweeners need to meticulously depict the rapid movements of the puppy, the frantic attempts by Betty and Alex to maintain control, and the reactions of the surrounding park-goers—all while maintaining a sense of balance and avoiding jerky movements.

Office Scene – vector illustration of a business situation. Cartoon people characters of young, senior male colleagues, partners discussing animation

Video Marketing Agency Post-Production: From Frames to Flawless Flow

Pete, the editor, steps into the spotlight. His domain is the edit bay, a room filled with high-tech editing software and multiple monitors displaying meticulously crafted animation sequences. With the precision of a conductor, Pete begins to assemble the various pieces of the puzzle. He meticulously arranges the animated scenes, ensuring a smooth flow of the narrative and a natural progression of emotions.

Alex also has a keen eye for emotional storytelling. He might shorten a scene depicting Betty’s initial nervousness at the pet store to heighten the suspense or lengthen a close-up of Alex’s playful interaction with their new pet to maximize the heartwarming effect.

Sound design plays a crucial role in elevating the animation. Maya, the team member in charge of music, steps in. With a deep understanding of the story’s emotional arc, she chooses an upbeat and heartwarming soundtrack that perfectly complements the visuals. Lively music fills the scenes showcasing Betty and Alex’s adventures with their pet, while gentle and calming melodies underscore moments of quiet bonding.

Sound effects add another layer of immersion to the animation. Maya also chooses each effect, ensuring it blends seamlessly with the animation and music. From the happy barks of the dog to the playful chirps of birds in the park, each sound effect brings the world of the Pet Pals app to life. Imagine the satisfying click of the Pet Pals app opening on Betty’s phone, or the happy gurgle of the puppy as it laps up water from its bowl—these seemingly minor details add a layer of realism and emotional resonance to the animation.

Happy office worker – modern cartoon people character illustration on white background. Young handsome woman sitting at the desk. A workplace with clock, lamp, plant, table, printer, computer, bin

Client Communication: Building Trust Every Step of the Way

Throughout the process, Sarah keeps the client at Pet Pals in the loop. As she did with other companies they worked with in previous campaigns, she shares progress reports, rough cuts, animatics (preliminary versions with basic animation to showcase timing and flow), and even character design options, ensuring their vision is reflected in the final explainer video. This collaborative approach builds trust and allows feedback channels for refinement. On a dedicated review time, the client team gathers at the video marketing studio or in the comfort of their own office, their faces filled with excitement as they watch their app come to life on screen. The final video is perfect to create awareness of their app. It effectively communicates the value proposition of the Pet Pals app, leaving viewers with a warm feeling in their hearts and a newfound appreciation for the bond between humans and their pets. The satisfied client team promises to add their own to the many glowing testimonials for video marketing services on the video agency website.


From brainstorming sessions brimming with ideas to the meticulous process of animation, the day at the video marketing agency is a whirlwind of creativity, collaboration, and problem-solving. It’s a place where passionate individuals come together to breathe life into stories, fueled by a shared love for animation and a commitment to pushing the boundaries of the craft. As the team walks out the door at the end of the day, they know they have added another milestone to their portfolio of video marketing services. They remain dedicated to their performance to continually make captivating digital marketing agency videos for corporate and B2C audiences to love.

Scouring for video marketing agency prospects to work with? Here are some tips to get you started:

  • Check out their digital marketing agency videos on the video agency website.
  • Check your prospects’ performance. See if they have positive testimonials.
  • Aside from having a diverse portfolio, look if they have previous experience with businesses similar to yours.

Tell us in the Comments!

  1. What video marketing services are you looking for in a video marketing agency? Do you want one that also includes distribution and advertising services?
  2. Do you think traditional strategies have a place in video marketing or are cutting-edge strategies the way to go now? Why?

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