digital marketing strategy ideas

Out-of-the-Box Digital Marketing Strategy Ideas Every Business Should Consider

Small businesses continually face an increasingly competitive market. While pay-per-click advertising works, it can be expensive and limited. Small businesses often don’t have much money or resources to spare, so it’s crucial to find ways to get noticed and connect with the people they’re trying to reach. That’s where innovative digital marketing strategy ideas come in.

If you own a small business and you’re just starting in the online world or you’re already established and want to spice up your marketing game, get ready for some exciting digital marketing strategy ideas in this guide. We’ll cover everything from teaming up with influencers to making fun quizzes. All the creative digital marketing ideas will be explained in detail, with easy-to-follow tips on how to make it work for you.

Here’s what we’ll cover about digital marketing strategy ideas:

  • The Importance of Innovative Digital Marketing Strategy Ideas
  • Digital Marketing Idea 1: Influencer Partnerships and Collaborations
  • Digital Marketing Idea 2: Interactive Quizzes
  • Digital Marketing Idea 3: Games and Contests
  • Digital Marketing Idea 4: Chatbots and AI-Powered Customer Service
  • Digital Marketing Idea 5: YouTube Videos

The Importance of Innovative Digital Marketing Strategy Ideas

In the quick-moving digital world, old-school digital marketing strategy ideas might not cut it anymore. To get noticed, you’ve got to be creative and come up with new ways to grab people’s attention. A fresh digital marketing plan helps you stand out, connect and communicate better with your customers, and stay ahead of the competition. Like search engine optimization, you should always work on digital marketing optimization too.

Implementing innovative digital marketing strategy ideas means coming up with cool ways to get people interested, using new tech, and keeping up with how people behave online. When you’re innovative in digital marketing, you can make your brand stand out, make customers happier, and keep your business thriving for the long haul.

Innovative digital marketing strategy ideas include trying out new ways, like using emerging technologies such as AI and VR, or checking out different ways to communicate with people and make interesting content. The important thing is to keep trying new things, looking at the results, and changing your plans as the digital world keeps changing.

Check out our recommended reading to get more digital marketing strategy ideas:
Must-Read Digital Marketing Books That Will Supercharge Your Strategy

Digital Marketing Strategy Idea 1: Influencer Partnerships and Collaborations

Let’s start our guide on digital marketing strategy ideas with influencer partnerships and collaborations. Influencer marketing has become a staple in many brands’ digital marketing arsenals, and for a good reason–it works and can be done for free or much more affordable than pay-per-click ads. By establishing a relationship with influencers in your niche, you can tap into their engaged audience and leverage their credibility to promote your products or services authentically.

In influencer marketing, size doesn’t always matter. While mega-influencers with high-value accounts have lots of followers, smaller ones, called micro-influencers, can be a better choice for small businesses. Even though they have fewer followers, micro-influencers usually have a more loyal audience who trust them more. This makes them a great fit for small businesses wanting to connect with their target demographics in a more personal way.

Step-by-step Creative Digital Marketing Ideas:

  • Find influencers who share your brand’s beliefs and have followers who match your target buyer personas. Reach out to them with a personalized pitch, explaining why teaming up would be great for both of you and what they’ll get out of it.
  • Once you’ve established a collaborative relationship, work together with the influencer to make content that connects with their followers and still fits your brand’s vibe. Whether it’s sponsored posts, product reviews, or co-created content, focus on creating authentic, engaging content that drives meaningful interactions and fosters trust with your target buyer personas.

Here are a few examples of successful influencer partnerships and collaborations:

Gymshark x Whitney Simmons

Gymshark, a brand that sells workout clothes, teamed up with fitness influencer Whitney Simmons to release a new line of activewear designed by Whitney. Since Whitney is a fitness model and vlogger with a big following, she’s a great match for Gymshark’s customers. Their collaboration gets a lot of attention on social media, bringing more people to Gymshark’s site landing page and home page and boosting sales of new collections.

Daniel Wellington x Influencers

Daniel Wellington, a watch company, rocks at influencer marketing. They team up with all sorts of influencers with different characteristics, from fashionistas to globetrotters, who feature their watches in their everyday life posts. By using these influencers’ popularity and trust, Daniel Wellington has become a big deal on social media and its advertising campaigns have gained customers from all over the world.

Halo Top x Influencer Challenge

Halo Top, a brand that makes low-calorie ice cream, kicked off a huge advertising craze called the #HaloTopChallenge with the help of social media influencers. The digital marketing challenge was all about trying Halo Top instead of their usual desserts and then sharing their thoughts on social media with the hashtag #HaloTopChallenge. Influencers were a big part of advertising it and making fun content about it, which got lots of people involved and made more folks know about Halo Top.

Airbnb x Travel Influencers

Airbnb teams up with travel influencers a lot to show off unique and inspiring places to stay at with Airbnb all over the globe. They share the influencers’ travel stories on their website and social media, which not only gets the word out about their listings but also gets the attention of the influencers’ fans who love to travel. This collaborative advertising relationship helps Airbnb get in front of new people and show that they’re the place to go for awesome travel adventures.

Sephora x Beauty Influencers

Sephora, a top beauty store, teams up with beauty influencers to make advertising videos about makeup, talk about products, and share exclusive content on social media and their website. They work with social media influencers who have expertise in beauty and skincare. This way, Sephora gives useful info to its followers and also shows off its products in a way that feels real and interesting. These partnerships help Sephora sell more and strengthen its relationship with different buyer personas in the beauty community.

These four examples demonstrate the effectiveness of influencer partnerships and collaborations in driving brand awareness, engagement, and sales. By aligning with influencers who resonate with their target demographics and sharing authentic, compelling content, brands can leverage the influence and reach of influencers to achieve their digital marketing goals effectively.

Digital Marketing Strategy Idea 2: Interactive Quizzes

Who doesn’t love a good quiz? Interactive quizzes are a fun way to grab people’s interest, learn more about them, and get them to visit your website. You can make all sorts of quizzes, like ones about personality, trivia, or recommending products, to connect with your audience.

But the magic of interactive quizzes lies in how they can give you personalized suggestions and help you customise your marketing and advertising to individual preferences and interests. When you see how people answer the quiz questions, you can group them into different categories and then send them content and deals that are just right for them.

Step-by-step Creative Digital Marketing Ideas:

  • To make an effective quiz, first pick a topic that fits your brand and interests your target buyer personas. It could be something fun like a personality quiz or a quiz to help people find just the right thing from your business. Whatever you choose, make sure it’s interesting and helpful for your target customers.
  • Ensure your quiz landing page has a strong hook that makes visitors want to take the quiz.
  • Focus on designing an engaging quiz experience that grabs people’s attention and encourages a relationship. Use eye-catching visuals, interesting words, and clear call-to-action messages to entice users to take the quiz and share their results with others.
  • Once your quiz is live, promote it across your marketing channels–from social media and email to your website and blog, and even pay-per-click ads– to get as many people as possible to see it. And don’t forget to track your quiz’s performance and analyse the data to learn more about what your audience likes and does.
  • Grow your email list by having quiz-takers opt in to get the full version of their results. You can share a PDF or infographic with them that shows their result or ‘type’.

Here are examples of successful interactive quizzes created by businesses:

BuzzFeed’s “Which Disney Princess Are You?”

BuzzFeed is known for its engaging quizzes, and their “Which Disney Princess Are You?” one is a big hit. Users answer some fun questions about themselves, and then it tells them which Disney princess they’re most like. It went viral on social media, with millions of people taking part and visiting BuzzFeed’s website because of it.

HubSpot’s “Website Grader”

HubSpot’s “Website Grader” is an interactive tool that allows users to check the performance and effectiveness of their website. Users input their website URL, and the tool generates a detailed report analysing various aspects of their website, including how fast the site is, how well it shows up in online searches, and if it looks good on phones. This tool gives you useful tips on how to make visitors’ websites better, so they can get more people to visit them.

The New York Times’ “Dialect Quiz”

The New York Times’ “Dialect Quiz” is an interactive quiz that asks users a series of questions about their word choices and how they say things. Based on their responses, the quiz figures out which region of the United Kingdom the user’s dialect most closely resembles. The quiz went viral on social media, sparking conversations and debates about language and regional identity. There’s also a version for U.S. users that can be accessed with a subscription.

L’Oreal’s “Hair Color Quiz”

L’Oreal’s “Hair Color Quiz” is an interactive tool that helps users find their perfect hair colour match. Users answer questions about their hair type, skin tone, and colour preferences, and the quiz generates personalised recommendations for hair colours that complement their features. By offering personalised recommendations and engaging content, L’Oreal’s Hair Color Quiz helps users explore their options and make informed decisions about their hair colour choices.

These four examples demonstrate the effectiveness of interactive quizzes in getting people involved, bringing more visitors, and giving businesses and their customers something useful. Whether it’s a fun personality quiz, a personalized recommendation tool, or a diagnostic assessment, interactive quizzes help businesses connect with their audience in a fun way and reach their digital marketing targets.

Digital Marketing Strategy Idea 3: Games and Contests

Everyone loves a little friendly competition. Games and contests can be a great way to get people interested, encourage them to join in, and give back to your loyal customers. Whether it’s a photo contest, a treasure hunt, or a spin-the-wheel game, games can add an element of fun and excitement to your digital marketing and advertising efforts.

But games aren’t just about entertainment—they’re also a powerful tool for getting info, getting people involved, and getting them to buy products. When you offer prizes, discounts, or special rewards as incentives, it encourages people to get involved and maybe even buy something.

Step-by-step Creative Digital Marketing Ideas:

  • First figure out what you want to achieve with your game. It could be getting more people to know about your brand, getting more visitors to your website, or getting new potential customers. Then, choose a game format and mechanics that match what you want to accomplish and what your audience will like.
  • Here’s a tip: if you’re looking to boost user-generated content, try running a photo contest. People can send in pictures related to your brand or what you sell. Or, if you want to get more people talking about you on social media, start a hashtag challenge or a trivia quiz. It’ll get people chatting and sharing about your brand online.
  • Once your contest is live, tell everyone about it using email, social media, pay-par-click advertising, and whatever else you can think of. Get people excited to join in. Keep an eye on how your contest is doing, so you can see if it’s working well and if there’s anything you can do better.

Here are examples of successful digital games and contests created by businesses:

Starbucks’ “Starbucks for Life” Game

Starbucks launched the “Starbucks for Life” game as part of its holiday marketing campaign. The game allowed customers to earn game plays by buying coffee at Starbucks or participating in challenges. Players could collect virtual game pieces to complete game boards and win prizes, including free Starbucks drinks for a month, a year, or even for life. The game got Starbucks customers excited and involved, which led to more people going to Starbucks and buying over the holidays.

Nike’s “Nike Run Club Challenges”

Nike has an app called “Nike Run Club” where users can take part in all sorts of challenges to keep them moving and reach their fitness goals. Users can sign up for challenges like running a certain distance, hitting a time goal, doing virtual races, and competing against friends and other runners around the world. By making the running experience into a challenge and offering rewards and recognition for achieving milestones, Nike encourages users to stay engaged with the app, maintain a regular exercise routine, and invite their friends to participate in the challenge on social media.

Coca-Cola’s “Share a Coke” Campaign

Coca-Cola’s “Share a Coke” campaign is one of the common examples of successful gamification and personalization in marketing. The prominent characteristics of the campaign involved printing popular names and personalized messages on Coke bottles and cans, getting people excited to find and give them to their friends and family. Coca-Cola also launched a virtual “Share a Coke” website where users could create custom digital bottles to share on social media. The advertising campaign sparked a social media frenzy, with users sharing photos and stories of their personalized Coke bottles, which made customers with various buyer personas feel more connected to the brand.

Monopoly Promotion

McDonald’s Monopoly is another one of the common examples of using games and contests. It’s a popular game they do every year where customers can win prizes by collecting Monopoly game pieces found on McDonald’s food packaging. Customers get game pieces when they buy certain menu items or do special challenges. They can win all sorts of prizes like free food, money, vacations, or even cars. People love it and keep coming back to McDonald’s to get more game pieces and hopefully win something awesome.

Xbox Achievement System

Xbox’s achievement system elevates the gaming experience by rewarding players with virtual achievements for completing specific tasks or reaching milestones in account-based games. Players can earn achievements for various accomplishments, such as completing levels, unlocking achievements, or defeating bosses. By offering rewards and recognition, Xbox encourages players to explore new games, engage with the platform, and strive for mastery in their favourite games.

These five examples demonstrate how small businesses can leverage gamification and contests to engage customers, drive brand loyalty, and achieve marketing objectives. Whether it’s encouraging repeat purchases, motivating users to stay active, or sparking social media buzz, gamification and contests offer businesses a fun and effective way to connect with their audience and drive results.

Digital Marketing Strategy Idea 4: Chatbots and AI-Powered Customer Service

In an era where customers expect instant gratification, chatbots have revolutionised customer service by providing instant and personalized support to users. Powered by artificial intelligence (AI), chatbots can answer questions, suggest products, provide round-the-clock support, resolve issues in real time, and even process transactions without having to lift a finger, which means your real-life customer service team can spend more time on complex tasks. This is an optimization of both your service and time-management.

Chatbots can be implemented on your website, social media platforms, or messaging apps, allowing customers to interact with your brand 24/7. By offering instant responses, personalised recommendations, and seamless experiences, chatbots can significantly improve customer satisfaction and drive conversions.

Step-by-step Creative Digital Marketing Ideas:

  • Figure out what questions customers ask the most and make scripts that match how your brand talks. Also, chatbots with AI can get smarter by learning from how customers communicate with them, making their answers better and more personalised over time.
  • Focus on designing a chatbot interface that is user-friendly and intuitive, with clear prompts and responses that guide users through the conversation seamlessly.
  • Keep testing your chatbot to make sure it works right and gives good answers when people ask questions.
  • Monitor its performance regularly and ask people what they think. If there’s anything that needs fixing or making better, you’ll know. By continuously refining and optimising your chatbot, you can give customers great help and boost sales all day, every day.

Here are examples of businesses that have successfully implemented chatbots and AI-powered customer service:

Sephora’s Virtual Artist

Sephora’s Virtual Artist is an AI-powered chatbot that provides account-based personalized beauty recommendations and assistance to customers. Users can talk to it on Sephora’s website or app and ask about products or get makeup advice. They can ask questions about products, receive makeup tips, and even try virtual makeup looks using augmented reality technology. The chatbot uses natural language processing to understand users’ inquiries and provides accurate and helpful responses, enhancing the online shopping experience for Sephora customers.

Bank of America’s Erica

Bank of America’s Erica is a banking account-based AI-powered virtual assistant that helps customers manage their finances and navigate their banking accounts. Users can talk to Erica on the Bank of America app on their phone and ask about their account balance, pay bills, and transfer money between accounts. Erica can also assist with tasks like checking account balances or even finding nearby ATMs. Erica uses machine learning algorithms to analyse users’ banking habits and provide personalized financial insights and recommendations to help users make smart choices with their money. It’s a convenient tool that aims to make banking easier and more efficient for Bank of America customers.

Domino’s Pizza’s Dom

Domino’s Pizza’s Dom is an AI-powered chatbot that allows customers to place orders, track deliveries, and get assistance with their pizza orders. Users can chat with Dom via Domino’s website, mobile app, or social media channels. They can ask about pizzas, customise their order, choose toppings, select delivery and pickup options, or see when their pizza’s coming. Dom learns how customers like their pizza and help them quickly and easily get what they want, making ordering pizza from Domino’s a breeze.

1-800-Flowers’ Gwyn

1-800-Flowers’ Gwyn is an AI-powered chatbot that assists customers in buying flowers and gifts. They can talk to Gwyn on their website or app to ask about different gifts, when they’ll be delivered, or for ideas for special occasions. After Gwyn learns what customers like, she gives account-based personalised recommendations, making it simple to find the right gift for any event.

H&M’s Virtual Stylist

H&M’s Virtual Stylist is like having a fashion-savvy friend in one’s pocket. Customers can talk to the Virtual Stylist on H&M’s website or app to ask about outfit ideas, what size to get, or what’s in style. The chatbot learns what they like and gives personalised fashion advice that matches their style, body shape, and budget, helping them find trendy and flattering outfits from H&M without any hassle.

These five examples show how businesses in different fields are using chatbots and AI customer service to make things easier for customers, run more smoothly, and keep people interested and coming back. Chatbots and virtual assistants give personalised help right away, helping businesses give great customer service and make their customers feel more connected.

Digital Marketing Strategy Idea 5: YouTube Videos

Last but not least among our digital marketing strategy ideas, let’s talk about YouTube videos. With billions of users and hours of content uploaded every minute, YouTube offers small businesses a powerful platform to get out there, show off what they’ve got, and get people interested in what they’re selling.

But creating compelling YouTube videos isn’t just about hitting record and uploading. It’s about telling a good story, getting your viewers interested, and giving them something worthwhile. Keep your focus on creating content that resonates with your viewers and helps them out. You can also have explainer videos created for how-to tutorials, product demos, or behind-the-scenes glimpses of your business. Plus, if you choose to have an animated video, you can also derive infographics using the same material.

Step-by-step Creative Digital Marketing Ideas:

  • Identify topics or themes that align with your brand and resonate with your target demographics. Whether it’s giving answers to common questions, demonstrating how your products work, showing behind-the-scenes footage, or sharing stories from happy customers, aim to make your YouTube videos helpful and relevant to your viewers.
  • Make sure your videos can be easily found by using the right keywords in your titles, descriptions, and tags.
  • Choose thumbnails that stand out and titles that grab people’s interest, so they’re more likely to click on your videos.
  • Once your videos are up, spread the word on all your social media and other marketing platforms. Ask people to like, comment, and share your videos. Be sure to interact with your viewers by replying to comments, asking for their thoughts, and inviting them to subscribe for more awesome content.

Here are examples of some of the best YouTube videos created by businesses:

Blendtec’s “Will It Blend?” Series

Blendtec, a company that makes blenders, made a popular YouTube series called “Will It Blend?” In these advertising videos, the company’s boss, Tom Dickson, shows how tough Blendtec blenders are by blending unusual items like iPhones, golf balls, and even a Rubik’s Cube. The videos showcase the blender’s strength and effectiveness humorously and entertainingly, getting lots of views and making people talk about the brand.

Dove’s “Real Beauty Sketches”

Dove’s “Real Beauty Sketches” video challenged societal perceptions of beauty. They did a test where women described themselves to a sketch artist, who then made two drawings based on those descriptions and ones from strangers. The video showed that women often see themselves differently than others do, which sends a strong message about self-confidence and body image.

GoPro’s “Fireman Saves Kitten”

GoPro, the company that makes action cameras, has produced numerous captivating YouTube videos to show off what its cameras can do. One of the best is the “Fireman Saves Kitten” video. It shows footage from a firefighter’s GoPro camera as he saves a kitten from a burning building. It’s a touching video that shows how GoPro cameras can capture real-life moments and tell amazing stories. Lots of people have watched it and shared it on social media, making GoPro even more popular.

Felix Baumgartner’s “Supersonic Freefall”

Red Bull is known for its high-energy and adrenaline-pumping YouTube videos, and one of its most iconic videos is “Felix Baumgartner’s Supersonic Freefall.” This video shows Felix Baumgartner breaking the record for the highest freefall ever from the stratosphere. They filmed it using cameras on his helmet and all around the capsule. The breathtaking footage showcases Red Bull’s commitment to pushing the limits of human potential and adventure, making it the go-to brand for extreme sports and awesome content, solidifying its reputation as a leader in extreme sports and content marketing.

Nike’s “Dream Crazy” featuring Colin Kaepernick

Nike’s “Dream Crazy” ad featuring former NFL quarterback Colin Kaepernick sparked social media controversy and conversation when it aired. The ad tells viewers to chase their dreams no matter what, even if people doubt them or they face challenges. By teaming up with Kaepernick, who’s spoken out against racial inequality, Nike showed it’s a brand that stands for social justice and empowerment.

LEGO’s “The LEGO Movie” Trailer

LEGO got creative with their building sets by making a full-length animated movie called “The LEGO Movie.” They put out a trailer on YouTube that had stunning animation, witty humour, and beloved LEGO characters, getting fans of all ages hyped up. The trailer got millions of views and helped make “The LEGO Movie” a big hit at the box office, showing just how much people love LEGO.

To make great YouTube videos, here’s our recommended reading for video marketing:
How to Use Explainer Video Marketing to Boost Your Brand’s Visibility and Drive Conversion


And there you have it—five game-changing digital marketing strategy ideas for small businesses. Whether you’re teaming up with influencers, adding some fun games to your digital marketing, or making compelling YouTube videos, these out-of-the-box tactics will help you stand out, capture attention, and drive results in today’s competitive digital landscape.

It’s time to unlock the potential of these innovative digital marketing strategy ideas and take your business to new heights. Whether you’re a seasoned marketer or a newbie entrepreneur, now’s the perfect time to use digital marketing to grow your business online. Start implementing these strategies today and witness the transformative impact they can have on your business.

Don’t settle for ordinary marketing tactics. Let’s make your brand shine with captivating animated videos! Let’s collaborate to bring your vision to life and achieve your marketing goals. Get in touch with us today to get started!

By working with Impact Animated Videos, you can:

  • Tell your brand story in a compelling and memorable way
  • Educate and inform your audience with visually stunning content
  • Increase engagement and conversion rates with eye-catching animations
  • Stand out from the competition and leave a lasting impression on your viewers

Discussion Questions:

  • How do you think the rise of influencer marketing has changed the way small businesses connect with their target audiences? Do you believe influencer partnerships are a more effective marketing strategy than traditional advertising? Why or why not?
  • Do you like interactive quizzes and games that you see find on websites? What are your favourites?

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