The captivating visuals and compelling storytelling of videos can help you connect with your audience at different stages in your video marketing funnel. Whether you’re trying to create awareness, drive consideration, or inspire conversion, the video format you use is an important decision. With a wide range of video types to choose from, it’s essential…
Businesses increasingly turn to the internet to make their presence known. This makes online marketing strategies more and more important. It’s no longer enough to simply have a website or a social media presence. Businesses must also develop effective strategies to reach out to potential customers. In this blog post, we’ll look at five of…
Years ago I worked in the centre of Cape Town.There’s a well-known paved walkway called St.George’s Mall. It is not a mall like you would think of a mall, but since there are shops and businesses on both sides of this walkway, it got the name. Every lunch a few colleagues and I would go…
In the previous article we looked at where we should direct our attention when we have failures. Today I want to go over a tool you can use to turn the failure against itself. So I want you to think of your failures as laboratory experiments. In a laboratory scientists get an idea that a…
Let’s get straight into failures and the tools you can use to turn your failures into victories.The first tool is to not pay attention. You’re probably thinking that I’ve lost it, but bear with me, I will explain! What I am saying is to not pay any attention to your failures. I know we, as…
An interaction between my wife and daughter yesterday made me think of a lesson I learned a while ago about failure. Daughter: Mom, I want candy. Wife: No. Daughter: Please Mom, I want candy. Wife: No, you had candy yesterday. Daughter: (More forceful and hostile) I want candy! Wife: I said no. Daughter: (Now angry)…
I’m sure you have heard the story about the amazing warrior, Achilles. He seemed almost invincible, but he had one weak-point. When an arrow struck him in his heel, it lead to his demise. Thus the term “Achilles heel” – a weak point despite overall strength, that can lead to downfall. As individuals we all…
Here is the last article in this series. I am going to keep it short and sweet. Get rid of the noise! What I mean with this is to simplify and “clean up” your life. Go through your email accounts and look at any emails you are getting that are not of use to you…
Yesterday I told you a little story to show how, by putting your attention on the wrong things, you can actually damage your business or life. Today we are going to talk about how to safeguard your attention. The first thing is: Stop reading the newspaper or watching the news on TV. Now, you might…
In the first article of this series we looked at the importance of staff training and how a lack of it could be very costly, to say the least, and ultimately silently kill your business. Before we get into the next silent killer I want to tell you a short story of something that happened…